# Naturally Derived Multi-Sticks Axiology's Shape Sticks Define, Bronze and Contour By Laura McQuarrie | Published 2023-11-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shape-stick References: [thezoereport](https://www.thezoereport.com/beauty/best-beauty-products-november-2023) & [axiologybeauty](https://axiologybeauty.com/products/shape-sticks?variant=46936626921770)  Axiology's Shape Sticks are useful for adding definition all over the face as desired, whether they're used for [bronzing or contouring](https://www.trendhunter.com/trends/revolution-jelly-bronze-tint). These [multi-use sticks](https://www.trendhunter.com/trends/dualfocused-stick) can be swiped across the face, the eyes and even the lips thanks to their versatile ingredients and shade range, which includes Light, Medium and Deep options. These newly launched Shape Sticks are packaged in recyclable, 100% FSC-certified paper push tubes that protect the formula's naturally derived ingredients. These long-wearing, smooth multi-functional sticks are made with plant-powered oils and waxes, and no fragrance, alcohol, palm oil or synthetic preservatives. These [multi-use solid sticks](https://www.trendhunter.com/trends/allpurpose-beauty-balm) can be found in the brand's Full Face Sets, and the Dark Bundle pairs the Dark Shape Stick with the Joy Color Cream and the Strength Tinted Dew. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 52% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Multi-use Makeup:** Opportunity to disrupt the cosmetics industry by offering multi-use makeup products made with naturally derived ingredients. - **Recyclable Packaging Solutions:** Opportunity to disrupt the packaging industry by creating innovative, eco-friendly packaging options for beauty products. - **Plant-powered Beauty:** Opportunity to disrupt the beauty industry by offering plant-powered cosmetics that are free from synthetic ingredients. ### Who This Affects Most - **Cosmetics:** Opportunity for cosmetics brands to develop and market multi-use makeup products made with natural, sustainable ingredients. - **Packaging:** Opportunity for packaging companies to create and supply eco-friendly packaging solutions for the beauty industry. - **Beauty:** Opportunity for beauty brands to tap into the growing consumer demand for plant-powered, clean beauty products. ## Related on Trend Hunter - [Powerful Three-in-One Beauty Sticks](https://www.trendhunter.com/trends/threeinone-beauty-stick.md) - [Chocolate-Inspired Sculpting Sticks](https://www.trendhunter.com/trends/too-faced-sculpting-sticks.md) - [Skin-Caring Bronzer Sticks](https://www.trendhunter.com/trends/beach-freak-bronzer-stick.md) - [Plant Pigment Beauty Sticks](https://www.trendhunter.com/trends/fluency-beauty.md) - [Painterly Eyeshadow Sticks](https://www.trendhunter.com/trends/eye-stylus-shadow-stick.md) - [Dual-Purpose Beauty Sticks](https://www.trendhunter.com/trends/dualpurpose-beauty-stick.md) - [Tween Beauty Sticks](https://www.trendhunter.com/trends/talomi.md) - [DHA-Infused Contour Sticks](https://www.trendhunter.com/trends/contour-stick.md) - [Dual-Purpose Makeup Products](https://www.trendhunter.com/trends/effin-sculpt.md)