# Shapeable Plant-Based Meats Fry's Shape & Sizzle Mince is Great for Meatballs, Burgers and More By Michael Hemsworth | Published 2024-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shape-sizzle-mince References: [vegconomist](https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/frys-shapeable-plant-based-mince/) & [fryfamilyfood](https://fryfamilyfood.com/uk/)  [Fry's](https://www.trendhunter.com/trends/frys-flexi-range) Shape & Sizzle Mince is headed to the UK market as a new plant-based food product perfect for consumers to pick up as a way to enjoy a variety of traditional meals in a meat-free way. The product is crafted with a non-GMO soy recipe that's high in fiber, rich in protein and low in saturated fat. The frozen [plant-based meat mince](https://www.trendhunter.com/trends/minced-fungi-protein) product is versatile enough to keep on hand for use in [burgers, meatballs, shepherd's pie](https://www.trendhunter.com/trends/pea-protein-mince), spaghetti bolognese and much more. Co-Founder Tammy Fry commented on the new Fry's Shape & Sizzle Mince saying, "This innovation has been created specifically to meet strong consumer demand for a great quality, meat-like plant-based mince that can be used in multiple dishes. The initial consumer feedback has been really promising, and we cannot wait for more families to try this groundbreaking product.” Image Credit: Fry's Family Foods ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 72% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Plant-based Protein:** Fry's Shape & Sizzle Mince offers consumers the ability to shape their meat substitutes into various traditional dishes, catering to diverse culinary preferences. - **Non-gmo Plant-based Foods:** Food products like Fry's Shape & Sizzle Mince, which utilize non-GMO soy recipes, align with growing consumer demand for healthier and environmentally conscious eating options. - **Versatile Plant-based Ingredients:** The multipurpose use of Fry's Shape & Sizzle Mince in dishes such as shepherd's pie or spaghetti bolognese highlights the trend towards versatile plant-based ingredients in home cooking. ### Sectors Adopting This - **Plant-based Food Manufacturing:** The introduction of Fry's Shape & Sizzle Mince represents a significant advance in the plant-based food sector, with increased emphasis on product versatility and health benefits. - **Frozen Food Industry:** Adding shapeable, high-protein vegan options to frozen food aisles, like Fry's Shape & Sizzle Mince, showcases the expanding appeal and innovation within the frozen food industry. - **Health-conscious Food Production:** Products developed with a focus on high-fiber, low-saturated fat ingredients, similar to Fry's Shape & Sizzle Mince, reflect broader trends in health-conscious food production. ## Related on Trend Hunter - [Flexitarian Frozen Food Ranges](https://www.trendhunter.com/trends/frys-flexi-range.md) - [Cuisine-Specific Plant-Based Minces](https://www.trendhunter.com/trends/whitworths-nutty-kitchen-supermince.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md) - [Meaty Beef Alternatives](https://www.trendhunter.com/trends/plant-based-beef-alternative.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Inclusive Meat-Free Minces](https://www.trendhunter.com/trends/gluten-free-vegemince.md) - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md)