# Illustrative Artist-Collaborative Card Games Shantell Martin Joins UNO's Ongoing Artiste Series By Amy Duong | Published 2023-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shantell-martin-1 References: [design-milk](https://design-milk.com/uno-unveils-new-artiste-series-collab-with-shantell-martin/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_169287270894412&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lloyaa910100x1tt000ULi6ur7629&loc=https%3A%2F%2Fdesign-milk.com%2Funo-unveils-new-artiste-series-collab-with-shantell-martin%2F&gdprConsent=CPgyVIAPpv0QAADABBENC-CsAP_AAH_AAAAAIBoF5C5URSFD4GJsIJIUIAEXwFAAAGAgDgQBA4AASBCAMAwEkAAAEAAAIAAAAAAAIAIAAAAACAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAAAIHyIF5C5URSFDYGBsIJIUIAEXQFAAAGAgDgABAwAACBCAMAwAkAAAAAAAIAAAAAAAIAIAAAAAAAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAA.YAAAAAAAA4AA&gdprApplies=true&v=1&out=https%3A%2F%2Fcreations.mattel.com%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=UNO%20Unveils%20New%20Artiste%20Series%20Collab%20With%20Shantell%20Martin&txt=%3Cstrong%3EUNO%20Artiste%20Series%3A%20Shantell%20Martin%3C%2Fstrong%3E)  [UNO](https://www.trendhunter.com/trends/takashi-murakami-2) continues to grow its Artiste Series with work by multi-talented [visual artist](https://www.trendhunter.com/trends/ressence-x-shantell-martin-type-1-square) Shantell Martin, marking the sixth deck of the capsule. The duo adds an artful twist to the card game with signature visuals true to Martin's aesthetic. It is defined by illustrative looks against a saturated background -- it features a fluid black line that forms a range of visuals. This includes shapes of faces sailboats, stick figures, and much more. The entire deck is available to shop beginning on September 25th. Martin shares that “The [UNO Artiste Series](https://www.trendhunter.com/trends/uno-x-miu-miu) offers an incredible opportunity to infuse my art into one of the most iconic card games in the world. I’m honored to be part of the series and share my playful take on UNO, joining an impressive group of artists… My art is just like my life – never following a straight line – and I hope fans find comfort in the twists and turns along the way.” Image Credit: Jason Tidwell ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 11% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Artistic Card Games:** The collaboration between UNO and Shantell Martin exemplifies the trend of incorporating visual art into traditional card games, providing a unique and creative gaming experience. - **Illustrative Aesthetics:** Shantell Martin's signature visuals on the UNO cards showcase the trend of using illustrative looks against a vivid background, adding a visually appealing and artistic element to the game. - **Artiste Series Collaborations:** UNO's ongoing Artiste Series, featuring artists like Shantell Martin, reflects the trend of collaborating with renowned artists to create limited-edition decks, attracting art enthusiasts and collectors to the game. ### Industries Being Reshaped - **Gaming:** The collaboration between UNO and Shantell Martin opens up new possibilities for innovation in the gaming industry by merging visual art and traditional card games. - **Visual Arts:** The incorporation of Shantell Martin's illustrative aesthetics into UNO cards highlights the potential for disruptive innovation within the visual arts industry, expanding the reach and impact of artists. - **Collectibles:** UNO's Artiste Series and Shantell Martin's collaboration create opportunities for disruptive innovation within the collectibles industry by combining limited-edition art with a popular card game, appealing to both art collectors and gaming enthusiasts. ## Related on Trend Hunter - [Special Edition Card Games](https://www.trendhunter.com/trends/takashi-murakami-2.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Exclusive Card Game Decks](https://www.trendhunter.com/trends/uno-x-kartell-deck.md) - [Card Game Playful Apparel](https://www.trendhunter.com/trends/wind-and-sea-x-uno.md) - [Celebrity Vibrant Card Games](https://www.trendhunter.com/trends/billie-eilish-uno-deck.md) - [All-Black Tonal Minimal Collaborations](https://www.trendhunter.com/trends/blvck-paris-and-uno.md) - [Magic-Themed Card Decks](https://www.trendhunter.com/trends/uno-harry-potter.md) - [Art-Inspired Collectibles](https://www.trendhunter.com/trends/the-mattel-x-moma.md) - [Reimagined Playing Card Decks](https://www.trendhunter.com/trends/uno-wild-twists.md)