# Social Distancing Hotel Ads The Shangri-La Chain Launched the 'Always Care, Always Here' Campaign By Grace Mahas | Published 2020-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shangrila References: [campaignasia](https://www.campaignasia.com/article/travel-marketing-under-covid-19-is-there-any-point/459223/?g) & [shangri-la](https://www.shangri-la.com/) In the midst of the COVID-19 pandemic, the [Shangri-La Group](https://www.trendhunter.com/trends/eat-play-love-campaign) in China has shifted its [marketing communications](https://www.trendhunter.com/trends/above-beyond-campaign) to align with the "new normal." The premium hotel chain recently launched the 'Always care, Always here' campaign that highlights the company's stringent hygiene measures "to assure our guests that they can look forward to a safe and comfortable stay, enjoy the fabulous food and explore our MICE offerings, when we welcome them back," said Matt Liao, vice president of marketing for China with Shangri-La Group. The Shangri-La Group also introduced new [food takeaway options and delivery services](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot) to accommodate the increasing number of consumers looking to avoid crowds. These steps not only serve the changing needs of consumers today, but also addresses the coming shift in consumer preferences post COVID-19. Image Credit: Shangri-La Group ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Hygiene Assurance Messaging:** Hotels can leverage hygiene assurance messaging in their marketing communications to build trust with customers and assure a safe and comfortable stay. - **Food Takeaway and Delivery Services:** Implementing food takeaway and delivery services can cater to the increasing number of consumers looking to avoid crowds and offer a convenient dining experience. - **Shift in Consumer Preferences:** Addressing the coming shift in consumer preferences post COVID-19 can create opportunities for hotels to adapt their offerings and provide tailored experiences. ### Where This Applies - **Hospitality:** The hospitality industry can adopt hygiene assurance messaging and implement food takeaway and delivery services to meet the changing needs of consumers during and after the pandemic. - **Food and Beverage:** The food and beverage industry can explore new opportunities in food takeaway and delivery services to cater to consumer demand for convenient dining options. - **Travel and Tourism:** The travel and tourism industry can adapt to the shift in consumer preferences by offering tailored experiences and highlighting hygiene measures to attract customers and restore trust in the industry. ## Related on Trend Hunter - [Hotel Wellness Campaigns](https://www.trendhunter.com/trends/wellness-at-hyatt.md) - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Curated Discovery-Forward Rebranding Strategies](https://www.trendhunter.com/trends/curated-discovery.md) - [Post-Pandemic Hotel Breakfasts](https://www.trendhunter.com/trends/aloft-hotels.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Film-Inspired Hotel Offerings](https://www.trendhunter.com/trends/eat-play-love-campaign.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Wellness Hospitality Series](https://www.trendhunter.com/trends/luxury-wellbeing-series-2025.md)