# Holiday Hotel Editorials 'Wreck the Halls' Feature of Flare and the Shangri-La Hotel is Stunning By Erin Fox | Published 2012-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shangrila-hotel References: [flare](http://www.flare.com/videos/73326) & [flare](http://www.flare.com/blog/post/73342--art-guide-inside-toronto-s-shangri-la-hotel) The [holiday season](https://www.trendhunter.com/trends/mcqueen-holiday-2025) approaches as Flare and the Shangri-La Hotel in Toronto capture the latest winter couture in a [fantasy-inspired editorial photo shoot](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). The stunning captures of each frame make the Flare Magazine editorial a beautiful array of holiday cheer. The dark reds, rich purples and extravagant jewels make the centerfold editorial piece a fairy tale dream. The idea for the shoot was inspired by the childhood story of Eloise, a young girl who grows up in a hotel. Only the Flare photo shoot embodies the idea of Eloise as a modern woman in her mid-twenties who inherited a designer-clad wardrobe. The elegant pieces from Oscar de la Renta stand beautifully against the back drop of the infamous [Toronto Shangri-La Hotel](https://www.trendhunter.com/trends/st-regis-toronto-1). The beautiful artwork against the delicate craftsmanship against the dresses makes for beautiful photography. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 85% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Winter Couture Fashion:** Opportunities for innovative winter fashion designs and luxury fashion hotels can collaborate to take advantage of the popularity of holiday photo shoots. - **Fantasy-inspired Photo Shoots:** Businesses that offer photography services can offer more creative alternatives to traditional holiday photo shoots by incorporating fantasy and fairy tale elements. - **Childhood-inspired Editorial Content:** Magazine editors can capitalize on the nostalgia of childhood stories and characters to create unique and visually appealing editorial content. ### Sectors Adopting This - **Fashion:** Designers can create winter couture pieces that cater to holiday-themed photo shoots for editorial content and fashion hotels. - **Luxury Hotels:** Luxury hotels can collaborate with fashion designers and photographers to offer unique winter-themed photo shoots to their guests. - **Photography:** Photographers can offer alternative holiday-themed photo shoots that cater to a client's specific interests and incorporate creative elements such as fantasy and fairy tales. ## Related on Trend Hunter - [Seasonal Hotel Experiences](https://www.trendhunter.com/trends/enchanted-wonders.md) - [Festive Hotel Experiences](https://www.trendhunter.com/trends/w-toronto-festive-events.md) - [Curated Holiday Experiences](https://www.trendhunter.com/trends/the-house-of-celebration.md) - [Luxury Festive Shopping Suites](https://www.trendhunter.com/trends/st-regis-toronto-1.md) - [Luxurious Holiday Experiences](https://www.trendhunter.com/trends/st-regis-toronto-holiday.md) - [Festive Toronto Stays](https://www.trendhunter.com/trends/festive-toronto-stays.md) - [Upscale Modern Holiday Experiences](https://www.trendhunter.com/trends/upscale-modern-holiday.md) - [Holiday Hotel Offerings](https://www.trendhunter.com/trends/the-westin-harbour-castle.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md)