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# Modern Shanghaichitecture
Megalithic '1933' Tower

By Tinkalicious | Published 2008-11-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/shanghais-architectural-renaissance
References: [luxurylifestyle](http://www.luxurylifestyle.com/listings/view_article.cfm?ArticleID=128&type=10) & [1933-shanghai](http://www.1933-shanghai.com/index_en.html)

As reported previously, China is undergoing an architectural renaissance with new megalithic structures. In addition to this trend, they are having a resurgence of [resurrecting industrial buildings](https://www.trendhunter.com/trends/ironworks-caf) as witnessed in other cities, such as the Meat Packing District in New York and Les Halles in Paris.

The most recent project to be subjected to a transforming facelift is the 1933, once an abattoir, located in the historic Hongkou District.

Costing RMB100 million, the former art deco building has already attracted a number of high profile organizations who will base their operations at 1933, such as [Apple](https://www.trendhunter.com/trends/apple-miami-worldcenter) and [American Apparel](https://www.trendhunter.com/trends/wood-for-the-trees).

The vision of 1933 is the creation of a destination hub for all aspects of the creative world, encompassing design, fashionable boutiques and restaurants, art exhibitions and galleries.

"That can only bode well for this historic industrial town, as it seeks to transform itself into a cultural and intellectual epicenter."

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 16% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### Why This Trend Is Growing

- **Architectural Renaissance:** Embrace the trend of transforming historic buildings and repurposing them for modern use.
- **Resurgence of Industrial Buildings:** Tap into the opportunity of resurrecting and revitalizing old industrial structures for new businesses and cultural hubs.
- **Creative Destination Hubs:** Create destination hubs that bring together various aspects of the creative world, including design, fashion, art, and gastronomy.

### Industries Being Reshaped

- **Architecture and Construction:** Architects and construction companies can explore innovative ways to transform old buildings and repurpose them for modern use.
- **Real Estate and Development:** Real estate developers can seize the opportunity to revitalize old industrial areas and turn them into thriving mixed-use spaces.
- **Creative and Cultural Industries:** Creative professionals and entrepreneurs can take advantage of the growing demand for destination hubs that offer a diverse range of creative experiences.

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