# Luxe Urban Fashion Ads The Shanghai Tang Fall 2013 Campaign Stars Model Lina Zhang By Meghan Young | Published 2013-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shanghai-tang-fall-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/lina-zhang-fronts-shanghai-tang-fall-2013-ads-richard-bernardin/) & [shanghaitang](http://www.shanghaitang.com/) Once again, model Lina Zhang reprises her role as the face of the Shanghai Tang Fall 2013 ad campaign. As elegant a muse as any, she fits the style of the urban sophisticate brand with ease. Like the [Spring 2013 ad campaign](http://www.trendhunter.com/trends/shanghai-tang-spring-2013), the photoshoot is shot at night in what appears to be an ornate hotel setting. The Shanghai Tang Fall 2013 ad campaign was shot by photographer Richard Bernardin with creative direction by Raffaele Borriello. The [Chinese beauty](https://www.trendhunter.com/trends/chinese-golden-age-models), who stars alongside male model Zhao Lei, was outfitted by stylist Franck Benhamou of Numero, who made sure to highlight the sleek silhouettes and [ornate prints](https://www.trendhunter.com/trends/zouxin) of the autumn collection. The glam looks were perfected by makeup artist Christelle Coquet and hair stylist Laurent Philippon. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Urban-fashion Brand Campaigns:** Opportunities to disrupt campaigns by using models that better represent the urban demographic. - **Nighttime High-end Retail Ads:** High-end brands can innovate by featuring nighttime ads that portray elegance and style in a unique way. - **Asian Market Fashion Campaigns:** Opportunities to innovate in Asian fashion market by featuring traditional and cultural prints in high-fashion campaigns. ### Sectors Adopting This - **Fashion Industry:** Fashion businesses can innovate their campaigns by diversifying the models and locations they feature in their ads. - **Marketing Industry:** Opportunities to try new approaches to capturing high-end and urban audiences in campaigns. - **Asia-pacific Retail Industry:** Opportunities to bring historical and cultural inspiration to contemporary fashion retail strategies in Asian markets. ## Related on Trend Hunter - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)