# Matrimonial Perfume Campaigns The Shanghai Tang Silk Road Advertisements Feature Wedding Styles By Jordy E | Published 2014-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shanghai-tai References: [fashiongonerogue](http://www.fashiongonerogue.com/du-juan-enchants-shanghai-tang-silk-road-fragrance-ad/) & [shanghaitang](http://www.shanghaitang.com) The 2014 [Shanghai Tang](https://www.trendhunter.com/trends/scented-bookstore) "Silk Road" advertisements showcase the upscale label's [latest fragrance](https://www.trendhunter.com/trends/radical-essence). Model Du Juan displays the blend in the campaign via black and white imagery, pairing pale images with a dark backdrop. Photographer Mario Testino opted for this monochromatic display of [chic perfume](https://www.trendhunter.com/trends/pure-passion-perfume). The pictures speak to chic wedding motifs as Juan sported a lace facial veil, revealing bits of her face through a series of small holes. The dainty bottle that Silk Road comes in matches the feminine notes present in these snapshots. With a simplistic gold top and clear bottle, the design calls for a clean, crisp aesthetic, hence Testino's capture of Juan's light skin, neutral lip tone and smoky eye shadow. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fragrance Advertising:** Disruptive innovation opportunity: Exploring new ways to engage consumers by showcasing fragrances in unique and visually appealing campaigns. - **Monochromatic Fashion Photography:** Disruptive innovation opportunity: Creating captivating visual narratives by utilizing black and white imagery in fashion advertising. - **Bespoke Perfume Packaging:** Disruptive innovation opportunity: Designing personalized and elegant perfume bottles that enhance the overall brand experience. ### Where This Applies - **Fragrance:** Disruptive innovation opportunity: Developing innovative scent compositions and engaging marketing strategies to differentiate in the competitive fragrance industry. - **Fashion:** Disruptive innovation opportunity: Integrating creative approaches in fashion photography to capture attention, evoke emotions, and enhance brand identity. - **Packaging:** Disruptive innovation opportunity: Designing unique and visually appealing packaging solutions that elevate the perceived value and desirability of luxury products. ## Related on Trend Hunter - [Luxury Fragrance-Inspired Exhibitions](https://www.trendhunter.com/trends/stories-of-a-miss.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Ring-Shaped Fragrance Bottles](https://www.trendhunter.com/trends/vera-wang-love.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Arabian-Inspired Floral Fragrances](https://www.trendhunter.com/trends/taif-rose-cologne-intense.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md)