# Fashion-Forward Steel Boutiques This Shanghai Store's Interior Resembles a Forest of Steel Bars By Rebecca Byers | Published 2015-11-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/shanghai-store References: [retaildesignblog.net](http://retaildesignblog.net/2015/11/04/asa-store-by-3gatti-shanghai-china/) Located inside a shopping center, this prismatic Shanghai store is a dizzying forest of vertical steel bars contrasted by a brightly lit white back wall. The concept boutique was designed by firm 3Gatti for Asa and is said to be inspired by meditation. Described by some as appearing like a giant bar code, the dystopian retail space doesn't have a clear beginning or a clear ending and instead invites the shopper in to peruse endlessly. Shoes are elegantly displayed around the store on three-dimensional, cloud-like surfaces that sit installed on several of the vertical steel bars. Whether you are in the market for an expensive pair of shoes or not, this Shanghai store is a must-see if you find yourself in the Chinese city. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 66% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Vertical Steel Bars:** Designing retail spaces with vertical steel bars creates an immersive shopping experience and breaks away from traditional store layouts. - **Prismatic Interiors:** Using prismatic designs in store interiors adds an element of visual interest and creates a unique atmosphere for shoppers. - **Cloud-like Displays:** Incorporating three-dimensional, cloud-like displays in retail spaces offers a visually striking way to showcase products and grab customers' attention. ### Who This Affects Most - **Retail Design:** Applying innovative design concepts like incorporating vertical steel bars and prismatic interiors in retail spaces opens up opportunities for disruptive innovation in the retail design industry. - **Fashion Retail:** Using cloud-like displays to elegantly showcase shoes and other fashion items presents disruptive innovation opportunities in the fashion retail industry. - **Architecture:** Designing prismatic and visually immersive interiors with vertical steel bars in retail spaces offers potential for disruptive innovation in the architecture industry. ## Related on Trend Hunter - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Metal Sheet-Facade Book Stores](https://www.trendhunter.com/trends/shanghai-book-city.md)