# Shanghaitastic Pictorials Model Alina Has Fun in 'Shanghai Happiness' Photoshoot By Annie Ho | Published 2010-04-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shanghai-happiness References: [community.livejournal](http://community.livejournal.com/ru_glamour/3775419.html#cutid1) & [fotymody](http://fotymody.com/) The name of this shoot is 'Shanghai Happiness' and it is indeed a spread that shows the [fun, happy, colourful side of Shanghai](https://www.trendhunter.com/trends/new-travel-campaign). The spread was shot by Todd Anthony Tyler for FotyMody [online fashion magazine](https://www.trendhunter.com/trends/glimsy-ai) and styled by Micheal Mak and it features model Alina Zhuravlyova just having fun around the city. The shoot shows Zhuravlyova reading mangas, riding in kiddie play cars and other fun-loving activities all while wearing [bright multi-coloured clothing](https://www.trendhunter.com/trends/chinese-golden-age-models) and dorky glasses. You have to love that extra kick of geek! ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 29% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Colorful Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly dyeing processes to create vibrant and eye-catching clothing. - **Geek Chic:** Disruptive innovation opportunity: Design stylish eyewear that combines fashionable aesthetics with functional features. - **Playful Experiences:** Disruptive innovation opportunity: Create interactive and immersive environments for adults to embrace their inner child and have fun. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate technology into clothing design and production for enhanced functionality and customization. - **Eyewear:** Disruptive innovation opportunity: Develop smart glasses that offer augmented reality and virtual reality experiences in a stylish and comfortable form. - **Entertainment:** Disruptive innovation opportunity: Combine physical and digital elements to create unique and interactive entertainment experiences for consumers. ## Related on Trend Hunter - [Online Lifestyle-Inspired Street Festivals](https://www.trendhunter.com/trends/street-life-festival.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Playful Toy-Inspired Pop-Ups](https://www.trendhunter.com/trends/jellycat-caf.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md)