# Ceramic Paneled Stores Kengo Kuma Covers the Shang Xia Retail Space in this Material By Jamie Danielle Munro | Published 2014-04-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/shang-xia References: [designboom](http://www.designboom.com/architecture/kengo-kuma-shang-xia-paris-store-04-15-2014/) & [kkaa.co.jp](http://kkaa.co.jp/) Kengo Kuma has had a part in yet another stunning design project, this time for the Shang Xia flagship store in Paris. The interior has been decorated with multiple ceramic tiles, giving the entire room a whitewashed look. The space exudes a certain elegance, as the tiles give the room a uniform design, but the texture adds a sense of artisanal craftsmanship. In total, over 6,000 ceramic tiles were used to cover the surface, and even the ceiling has undergone this same treatment. In Asian culture, this material is very significant, which is another reason why Kengo Kuma decided to use it at Shang Xia. As such the firm does an amazing job with combining French aesthetics with Asian tastes. Photo Credits: [designboom](http://www.designboom.com/architecture/kengo-kuma-shang-xia-paris-store-04-15-2014/), [kkaa.co.jp](http://kkaa.co.jp/) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Ceramic Tiles in Interior Design:** The use of ceramic tiles in interior design provides a whitewashed and artisanal look, offering opportunities for creating unique and elegant spaces. - **Combining French Aesthetics with Asian Tastes:** The fusion of French aesthetics and Asian tastes in design allows for the creation of culturally rich and visually appealing spaces. - **Significance of Materials in Design:** The use of materials with cultural significance, such as ceramic tiles, adds depth and meaning to design projects. ### Who This Affects Most - **Interior Design:** The interior design industry can explore innovative ways to incorporate ceramic tiles in their projects, creating visually stunning and unique spaces. - **Retail:** The retail industry can utilize the combination of French aesthetics and Asian tastes to create immersive and culturally rich shopping experiences. - **Architecture:** Architects can experiment with using materials with cultural significance, like ceramic tiles, to create visually striking and meaningful designs. ## Related on Trend Hunter - [Tile-Cladded Chinese Clay Museums](https://www.trendhunter.com/trends/ucca-clay-museum.md) - [Wooden Residential Parisian Buildings](https://www.trendhunter.com/trends/yamatani.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Ceramic Retail Flooring Projects](https://www.trendhunter.com/trends/royalmounts.md) - [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md) - [Decorative Ceramic Office Interiors](https://www.trendhunter.com/trends/fiandre.md) - [Home-Like Retail Store Designs](https://www.trendhunter.com/trends/conran-shop.md) - [Regionally Inspired Retail Destinations](https://www.trendhunter.com/trends/kenzo-dubai.md)