# Car Culture Photography Shane O Donnell's American Greaser Shows Lifestyle's True Colours By Andrew Robichaud | Published 2009-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shane-o-donnells-american-greaser References: [behance.net](http://www.behance.net/Gallery/American-Greaser/168187) & [behance.net](http://www.behance.net/shaneshane) Shane O’ Donnell’s “American Greaser” [photo collection](https://www.trendhunter.com/trends/holy-ohio) is a look into the life of the [bad boys and girls](https://www.trendhunter.com/trends/greaser-garage-jacket) of the U.S. A lifestyle that many choose to live and others choose to fear. It accentuates the normality and unity within their culture that we often misinterpret. These photos remind us of the outcasts of society that we too often forget. “American Greaser” is a collection of beautifully composed images that dive into the souls of people we don’t understand and have never cared to understand. It is a chance to think of humanity as a whole being, instead of dividing it into the [sub-cultures](https://www.trendhunter.com/trends/shapes-we-take) that tear us apart. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 56% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Car Culture Photography:** Opportunity for innovative photography techniques and collaborations with car and lifestyle brands. - **American Greaser Lifestyle:** Opportunity for disruptive marketing campaigns targeting this specific subculture. - **Unity Amidst Society's Outcasts:** Opportunity for initiatives promoting inclusivity and diversity. ### Who This Affects Most - **Photography:** Opportunity for photographers to create unique and eye-catching content for lifestyle, fashion, and automotive brands. - **Marketing & Advertising:** Opportunity for brands to tap into a niche market and develop targeted campaigns for car enthusiasts and fans of the American Greaser subculture. - **Diversity & Inclusion:** Opportunity for businesses to prioritize inclusivity and embrace the diversity of subcultures, fostering a more accepting and understanding society. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Retro Mechanic Outerwear](https://www.trendhunter.com/trends/greaser-garage-jacket.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)