# Ethnically Edgy Editorials The Shane Gambill Huge Magazine Pays Homage to Japanese Styles By Jana Pijak | Published 2012-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shane-gambill-huge References: [thefashionisto](http://thefashionisto.com/shane-gambill-by-kiyohaka-hatanaka-for-huge/) & [hugemagazine.jp](http://www.hugemagazine.jp/) The Shane Gambill Huge magazine editorial is captured by photographer Kiyohaka Hatanaka. A contemporary take on classic, culture-inspired garments, this edgy portrait series pays tribute to [traditional Japanese pieces](https://www.trendhunter.com/trends/neighborhood-x-palace). Styled by Masumi Sakamoto, Shane showcases the [dynamic footwear collection](https://www.trendhunter.com/trends/harajuku-pack) from [Puma](https://www.trendhunter.com/trends/h-street-tf) by Miharaya­suhiro. From denim shorts and sleeveless shirting to lightweight knits and structured vests, this eccentric editorial embraces self-expression. Exuding attitude, personality and fashion flair, Shane sports unconventional silhouettes, imaginative prints and other traditional-inspired garments that pay homage to the Japanese culture. A modern interpretation of ethnic menswear selects, the Shane Gambill Huge magazine editorial showcases a multitude of Japanese designer pieces from the likes of Hiro, Share Spirit, Gunda and KMRH among others. Daring to be different, this spread gains attention for all the right reasons. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Contemporary-traditional Fashion:** Disruptive innovation opportunity: Create a fashion line that combines elements of traditional garments with contemporary designs, appealing to consumers who value both heritage and modernity. - **Ethnic Menswear Revival:** Disruptive innovation opportunity: Develop a collection focused on reviving and reimagining traditional ethnic menswear, bringing fresh and modern perspectives to cultural fashion. - **Unconventional Silhouettes:** Disruptive innovation opportunity: Introduce avant-garde silhouettes and unconventional designs to the fashion industry, catering to consumers seeking unique and personality-driven apparel choices. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore new ways to merge traditional styles with contemporary fashion, targeting consumers looking for culturally-inspired garments with a modern twist. - **Footwear:** Disruptive innovation opportunity: Collaborate with fashion designers to create footwear collections that blend traditional and modern elements, attracting consumers seeking distinctive and culturally influenced shoe styles. - **Photography:** Disruptive innovation opportunity: Offer photography services that specialize in capturing cultural fashion editorials, providing a platform for creatives to showcase unique, ethnically-inspired fashion. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Japanese Upcycling Sneakers](https://www.trendhunter.com/trends/flower-mountain-reload-sneakers.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Evolved Streetwear Brand Launches](https://www.trendhunter.com/trends/shiden.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md)