# Fruit-Flavored Shandies BERO Shandy Collection Adds Four Seasonal Non-Alcoholic Flavors By Amy Duong | Published 2026-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shandy-collection References: [community.designtaxi](https://community.designtaxi.com/topic/30058-tom-hollands-non-alcoholic-beer-brand-bero-expands-with-new-shandy-line-for-zendaya/) & [berobrewing](https://berobrewing.com/)  [BERO](https://www.trendhunter.com/trends/limitededition-kingston-golden-pils) Shandy Collection expands the [non-alcoholic beer brand's lineup](https://www.trendhunter.com/trends/heineken-00-flavored) with a limited-edition range inspired by the British tradition of mixing beer with lemonade. Created by actor and BERO founder Tom Holland, the collection was developed with input from fiancée Zendaya, who was not traditionally a beer drinker. The range combines BERO's Kingston Golden Pilsner with fruit-forward flavors to create a lighter alcohol-free beverage option. Each variety is packaged in slim cans that distinguish the release from the company's existing products. The seasonal collection includes four flavors inspired by different times of day. [Daybreak Shandy](https://www.trendhunter.com/trends/bero-shandy) combines lemon and lime, Golden Hour Shandy features pink grapefruit, Sunset Shandy blends elderflower and lemon, and Midnight Shandy pairs blackberry with yuzu. The launch builds on Holland's sobriety journey after he stopped drinking alcohol in 2022 and later founded BERO in 2024. Image Credit: BERO, Starstock ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 79% | Activity: 84% | Freshness: 76% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Premiumization:** Premium flavor profiles and craft brewing techniques applied to alcohol-free beverages create room for novel, upscale product lines that challenge traditional beer and soft-drink categories. - **Celebrity-led Beverage Branding:** High-profile founders and collaborators lend cultural cachet and storytelling potential that can accelerate market acceptance and enable lifestyle-driven sub-brands. - **Fruit-forward Seasonal Flavors:** Rotating, time-bound fruit combinations and daypart-inspired flavor narratives open possibilities for limited releases that drive trial and collectibility. ### Sectors Adopting This - **Beverage Packaging:** Slim-can formats and distinct visual design oriented toward on-shelf differentiation suggest opportunities for packaging innovations that enhance perceived occasion and portability. - **Retail and On-trade Hospitality:** Bars, cafes, and retail chains adapting menus for sober-curious consumers present potential for curated non-alcoholic programs and merchandising strategies tied to occasion-based consumption. - **Health and Wellness Foodservice:** Demand for lower-alcohol or alcohol-free options with functional or botanical ingredients indicates space for beverage offerings that align with health-focused menus and recovery-oriented lifestyles. ## Related on Trend Hunter - [Modular Campsite Sleeping Bags](https://www.trendhunter.com/trends/travelbird-thermoshift-sleeping-bag.md) - [Accessible Wearable Image Sensors](https://www.trendhunter.com/trends/ring-camera.md) - [Food Waste-Reducing Refrigerators](https://www.trendhunter.com/trends/haier-horizon-cooling-range.md) - [Research-Informed Accessible Tech](https://www.trendhunter.com/trends/royal-national-institute-of-blind-people.md) - [Serene Boutique Hotel-Inspired Projects](https://www.trendhunter.com/trends/karimoku-cases.md) - [Butterfly-Roof ADUs](https://www.trendhunter.com/trends/swoop-adu.md) - [Brick Arch Offices](https://www.trendhunter.com/trends/mortar-house-office.md) - [Award-Winning Actress-Backed Campaigns](https://www.trendhunter.com/trends/helen-mirren.md) - [Durable Storage-Packed Tiny Homes](https://www.trendhunter.com/trends/removed-tiny-homes-coolangatta-84.md)