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# Unstaged Orca Shows
SeaWorld is Replacing the Shamu Show with a Display of Natural Behavior

By Charlotte Joyce Kidd | Published 2015-11-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/shamu-show
References: [techtimes](http://www.techtimes.com/articles/104981/20151110/seaworld-to-replace-shamu-killer-whale-show-san-diego-park-to-showcase-orcas-in-natural-setting.htm) & [in.reuters](http://in.reuters.com/video/2015/11/09/seaworld-to-phase-out-killer-whale-show?videoId=366251404)

[SeaWorld's](https://www.trendhunter.com/trends/world-oceans-day1) San Diego has announced that it will be replacing its long-running Shamu Show with a showcase of natural orca behavior. Previously, visitors to SeaWorld could expect to be wowed by incredible displays of the physical abilities of killer whales. In the Shamu Show, orcas made astounding jumps out of the water and performed flips and other tricks on command.

Now, SeaWorld is replacing the Shamu Show with a more educational, gentler display of the natural behavior orcas would exhibit in the wild. This will still include some jumping, splashing and playing around, but with a more relaxed feel than the former Shamu Show. Guests will also be offered educational ecological and biological facts about orca whales, so that they'll go home with beneficial new knowledge about the [majestic marine mammals](https://www.trendhunter.com/trends/west-indian-manatee).

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 16% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Natural Behavior Showcases:** Opportunity for other entertainment venues to shift from orchestrated performances to showcasing natural behaviors of animals, enhancing the educational and ethical aspects of the experience.
- **Educational Entertainment:** Potential for more interactive and educational experiences at amusement parks, zoos, and aquariums, focusing on imparting knowledge about wildlife conservation and biology to visitors.
- **Gentler Aquatic Performances:** Opportunity for water-themed parks and shows to adopt a more relaxed and nature-focused approach, providing a peaceful and educational experience for visitors.

### Sectors Adopting This

- **Entertainment Venues:** Entertainment venues could incorporate natural behavior showcases to attract visitors seeking educational and ethical experiences.
- **Amusement Parks:** Amusement parks can enhance their offerings by introducing more educational and interactive experiences for visitors.
- **Zoos and Aquariums:** Zoos and aquariums can capitalize on the trend by providing educational entertainment shows that promote wildlife conservation and biology education.

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