# Dairy Based Protein Supplements The Shamrock Farms Protein Milkshakes are Low in Calories By Michael Hemsworth | Published 2018-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shamrock-farms References: [foodbev](https://www.foodbev.com/news/shamrock-farms-introduces-new-packaging-milk-based-drinks/) & [shamrockfarms.net](https://www.shamrockfarms.net) The rise in popularity of [natural food and drinks](https://www.trendhunter.com/trends/meadow-gold-dairy-protein) has many consumers seeking out products that are free of unwanted ingredients, which is seeing options like the Shamrock Farms Protein Milkshakes gain more traction. The shakes are made with real dairy to ensure they're as natural as possible, while the [rich flavor](https://www.trendhunter.com/trends/cookies-cream-high-protein) makes them suitable for those who are looking to indulge as they maintain an active lifestyle. The shakes include the 'Lean,' 'Builder' and 'Recovery' varieties, which each contain a minimum of [20 grams of protein](https://www.trendhunter.com/trends/grenade-protein-shakes) each to ensure they will help you stave off hunger for longer periods. The Shamrock Farms Protein Milkshakes have recently been rebranded to help put a focus on the nutritional benefits to ensure consumers can feel good about their choice. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 39% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Natural Protein Supplements:** Shifting consumer preferences towards natural products creates opportunities for natural protein supplements made with real ingredients, like Shamrock Farms Protein Milkshakes. - **Low-calorie Protein Supplements:** Low-calorie protein supplements like Shamrock Farms Protein Milkshakes meet the demand of health-conscious consumers who seek high protein intake without excessive calories. - **Flavored Protein Supplements:** Flavored protein supplements like Shamrock Farms Protein Milkshakes cater to consumers who crave indulgence while maintaining an active lifestyle. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend towards natural and low-calorie products by developing nutritious and delicious protein supplements like Shamrock Farms Protein Milkshakes. - **Fitness and Wellness:** The fitness and wellness industry can leverage the demand for high-protein, low-calorie supplements to create new value propositions for gym-goers and health enthusiasts. - **Healthcare and Nutrition:** The healthcare and nutrition industry can benefit from producing natural and flavorful protein supplements that are suitable for individuals of all ages and lifestyles. ## Related on Trend Hunter - [Extra-Smooth Protein Drinks](https://www.trendhunter.com/trends/darigold-protein-shakes.md) - [High-Protein Bottled Milkshakes](https://www.trendhunter.com/trends/quest-protein-milkshakes.md) - [Dessert-Like Protein Milkshakes](https://www.trendhunter.com/trends/lemon-cheesecake-milkshake.md) - [Creamy High-Protein Shakes](https://www.trendhunter.com/trends/ultra-protein-shakes.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [On-the-Go Protein Milkshakes](https://www.trendhunter.com/trends/arla-protein-milkshake.md) - [Protein-Rich White Chocolate Shakes](https://www.trendhunter.com/trends/white-choc-protein-milkshake.md) - [Collagen-Rich Protein Shakes](https://www.trendhunter.com/trends/collagen-shake.md) - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md)