# Ultra-Brightening Shampoos Olaplex's Shampoo for Blondes Delivers Results with Just One Use By Laura McQuarrie | Published 2021-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shampoo-for-blondes References: [thezoereport](https://www.thezoereport.com/beauty/olaplex-purple-shampoo) & [olaplex](https://olaplex.com/products/olaplex-no-4p-blonde-enhancer-toning-shampoo) [Olaplex](https://www.trendhunter.com/trends/bond-maintenance-shampoo) is known for its range of [best-selling hair care products](https://www.trendhunter.com/trends/the-olaplex-holiday-gift-sets) and its newest creation is a shampoo for blondes that helps to [repair, hydrate and brighten strands](https://www.trendhunter.com/trends/repairing-haircare1). The No.4P Blonde Enhancer Toning Shampoo boasts a highly concentrated purple formula that's cleansing, sulfate-free and useful for neutralizing brassiness. Tailored to blondes and those with lightened or gray hair, the toning shampoo creates a rich lather with ingredients that are cruelty-free, pH-balanced, vegan and suitable for all hair types. Free from DEA, formaldehyde and aldehydes, the shampoo promises to boost brightness with nourishing and non-drying ingredients that aren't harsh or harmful. With its newest release, Olaplex is touting a solution that's been scientifically proven to provide three times the brightness of top purple shampoos. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 57% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Cruelty-free Beauty:** The increasing demand for animal-friendly products presents opportunities for businesses to develop new and innovative plant-based solutions for beauty products. - **Customized Shampoos:** Personalized hair care products are on the rise, offering opportunities for companies to create solutions for individual hair needs and preferences. - **Sulfate-free Shampoos:** Growing concerns around scalp and hair health have led to a rise in demand for sulfate-free shampoos that offer gentler alternatives for cleansing the hair and scalp. ### Industries Being Reshaped - **Beauty and Personal Care:** Brands can tap into the growing demand for cruelty-free and personalized hair care products by developing innovative, ethically-sourced, and customized beauty solutions. - **Natural and Organic Products:** The rising popularity of sulfate-free and plant-based beauty products highlights the opportunity for natural and organic beauty brands to expand their offerings and capture a growing market. - **Hair Care:** The demand for sulfate-free, plant-based, and customized hair care products offers opportunities for hair care brands to innovate and develop new and unique products suited to individual hair needs and preferences. ## Related on Trend Hunter - [Tone-Correcting Hair Oils](https://www.trendhunter.com/trends/moroccanoil-treatment-purple.md) - [Bond Maintenance Haircare](https://www.trendhunter.com/trends/bond-maintenance-shampoo.md) - [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Blonde Hair-Specific Product Ranges](https://www.trendhunter.com/trends/detangler.md) - [High-Performance Everyday Haircare](https://www.trendhunter.com/trends/epres-shampoo-and-conditioner.md) - [Blonde Detangling Sprays](https://www.trendhunter.com/trends/je-suis-blond.md) - [Anti-Aging Scalp Serums](https://www.trendhunter.com/trends/scalp-longevity-treatment.md) - [Supportive Curly Haircare Products](https://www.trendhunter.com/trends/olaplex-bond-shaping-technology.md)