# Humorous Dry Shampoo Commercials Old Spice Flaunts Its Dry Shampoo in a Cheeky Car-inspired Video By Kalin Ned | Published 2019-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shampoo-commercials References: [designtaxi](https://designtaxi.com/news/403643/Old-Spice-Invites-You-To-Immortalize-Your-Head-As-A-Personalized-Hood-Ornament/) & [youtube](https://www.youtube.com/watch?v=1UY_d4BOMio) Old Spice launches a [dry shampoo commercial](https://www.trendhunter.com/trends/odele-x-susan-alexandra) in partnership with advertising agency Wieden + Kennedy. Targeting the [male demographic](https://www.trendhunter.com/trends/the-club-campaign), the ad taps a man's attachment to his vehicle in a cheeky way. The Old Spice shampoo commercial boasts a man who uses the product and is so pleased with the result that he decides to immortalize his good hair day in a hood ornament, which he then places on his car. To further engage the consumer, Old Spice's [tongue-in-cheek](https://www.trendhunter.com/trends/axe-campaign) is also used to announce a contest that will supply one lucky person with a miniature hood ornament that is tailored to their likeness. To participate, individuals will have to tell the brand why they deserve the ornament along with the #breathoffreshhair. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Dry Shampoo Commercials:** Creating humorous dry shampoo commercials can capture consumers' attention and make the product memorable. - **Targeting the Male Demographic:** Developing dry shampoo commercials that specifically target male consumers can tap into an underserved market. - **Engaging Consumers Through Contests:** Utilizing contests, such as Old Spice's miniature hood ornament giveaway, can generate excitement and encourage consumer participation. ### Sectors Adopting This - **Advertising and Marketing:** Innovative and funny dry shampoo commercials require the expertise of advertising and marketing professionals. - **Personal Care Products:** The development and promotion of dry shampoo products that appeal to a male audience can open up new opportunities in the personal care industry. - **Automotive Accessories:** The concept of using a miniature hood ornament as a promotional item offers disruptive innovation opportunities in the automotive accessories sector. ## Related on Trend Hunter - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Tropically Scented Dry Shampoos](https://www.trendhunter.com/trends/amika-x-ellis-brooklyn.md)