# Hidden Icon Shampoo Branding The Re-Branding of Batiste Infuses Colorfully Whimsical Hidden Icons By Ady Floyd | Published 2015-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shampoo-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/07/batiste.html) & [bluemarlinbd](http://www.bluemarlinbd.com/news/batiste-gets-a-design-makeover/) Bluemarlin Brand design agency has created this playful shampoo branding for the iconic dry shampoo company [Batiste](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo). The product's fresh labels are accented with wild colors that resemble cartoon-like strands of flowing hair. Among the cartoon-like hair strands are numerous icons such as cherries and hot air balloons. These adorable icons look normal at first glance, but a closer look reveals that each icon creates a hidden image. For example, the icon of the cherries reveals a pair of puckered and feminine lips. Another key aspect of this [re-branding project](https://www.trendhunter.com/trends/tree-hut1) is the change from the brand's name -- now written with an uppercase B rather than its classic, lowercase design. The reason for Batiste's re-branding is a result of the company's expansion from dry shampoos into an extensive line of various styling products. The products include volume sprays and frizz tamers along with its original shampoos. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Playful Branding:** The use of playful and colorful branding elements will disrupt the beauty industry by creating a fun and engaging experience for consumers. - **Hidden Icons:** The incorporation of hidden icons in product packaging will create a sense of discovery and intrigue, attracting consumers to the brand. - **Expansion Into Styling Products:** The expansion into a wider range of styling products will allow Batiste to tap into new market segments and increase its market share. ### Sectors Adopting This - **Beauty:** The beauty industry can adopt playful branding strategies to stand out in a crowded marketplace and appeal to a younger consumer base. - **Packaging:** The packaging industry can explore the use of hidden icons to create interactive and visually captivating product designs. - **Haircare:** The haircare industry can expand its product offerings to include styling products and cater to the diverse needs of consumers. ## Related on Trend Hunter - [Gilded Cleaning Product Branding](https://www.trendhunter.com/trends/fabulosa-rebranding.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Sensitive Scalp Dry Shampoos](https://www.trendhunter.com/trends/gentle-dry-shampoo.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md)