# Shapely Shampoo Bottles Dove's Shampoo Bottle Shapes Represent Beauty in All Shapes and Sizes By Laura McQuarrie | Published 2017-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shampoo-bottle-shape References: [brandingmag](https://www.brandingmag.com/2017/05/08/good-campaign-of-the-week-dove-real-beauty-bottles/) & [dove](http://www.dove.com/ca/en/stories/campaigns/dove-beauty-diversity-.html) There are a myriad of [shampoo bottle shapes](https://www.trendhunter.com/trends/shampoohotel) already on the market, but [Dove](https://www.trendhunter.com/trends/real-virtual-beauty) is introducing its shapely 'Real Beauty Bottles' to express that beauty in all shapes and sizes. As part of a continuation of its Real Beauty campaign, Dove is launching its best-selling Simply Nourishing [body wash](https://www.trendhunter.com/trends/dove-mencares-new-formula) in various limited-edition sizes, some which are curvy and stout, and others that are tall and slender. These shapely shampoo bottle designs from Dove are being introduced to consumers with a campaign video that shows the new packaging designs in the making. In a study conducted just this year, Dove Global Beauty found that women and girls are feeling more pressure than ever from social media and TV to look a certain way. These Real Beauty Bottles offer tangible reminders of beauty diversity. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 31% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Beauty Diversity Packaging:** Creating shampoo bottle shapes that represent beauty in all shapes and sizes. - **Limited-edition Packaging:** Introducing various limited-edition sizes with unique bottle designs. - **Campaign Videos:** Using videos to showcase the creation process of the new packaging designs. ### Sectors Adopting This - **Beauty/cosmetics:** Opportunity to develop inclusive packaging that celebrates beauty diversity. - **Consumer Goods:** Creating limited-edition packaging to attract consumer attention and drive sales. - **Digital Marketing:** Using campaign videos to engage and educate consumers about the product's design philosophy. ## Related on Trend Hunter - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md)