# High-Quality Shampoo Bars Odacité's 552M Bar Promises Professional Results Without Plastic Waste By Laura McQuarrie | Published 2020-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shampoo-bars References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Skin_care_brand_Odacit_makes_first_foray_in_hair_category/164373) & [odacite](https://odacite.com/products/552m-shampoo-bar) [Odacité](https://www.trendhunter.com/trends/edelweiss-extrme) takes pride in creating clean skincare products that are only made with 100% natural and organic ingredients and the brand is now venturing into the haircare category with its first-ever shampoo bar. The 552M shampoo bar boasts balancing and restorative properties, and it promises to deliver professional-quality results without the waste of plastic packaging. The product for everything from thin and straight to [curly, frizzy and color-treated hair](https://www.trendhunter.com/trends/shampoo-and-conditioners) is packed with nourishing ingredients like coconut oil, cupuaçu butter, plus argan and castor oil. To support the scalp in the best way possible, Odacité created a soap-free formula that does offer a rich lather. According to Odacité, one 552M shampoo bar is equivalent to three plastic bottles and can last up to 80 washes. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 61% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Haircare Products:** Odacité's shampoo bar is a prime example of the trend towards plastic-free packaging in the personal care industry. - **Natural and Organic Haircare Ingredients:** Odacité's commitment to using 100% natural and organic ingredients in their shampoo bar aligns with the trend towards clean beauty. - **Multi-functional Haircare Products:** Odacité's shampoo bar is versatile enough to work for a variety of hair types, catering to the trend towards customizable haircare products. ### Where This Applies - **Personal Care Industry:** The trend towards eco-friendly and natural ingredients creates opportunities for disruptive innovation in the personal care industry to cater to consumer demand. - **Sustainable Packaging Industry:** The trend towards plastic-free packaging creates opportunities for disruptive innovation in the sustainable packaging industry to come up with alternative packaging solutions. - **Beauty Retail Industry:** The trend towards customizable haircare products creates opportunities for disruptive innovation in the beauty retail industry, such as personalized haircare subscriptions. ## Related on Trend Hunter - [Swipe-On Solid Shampoos](https://www.trendhunter.com/trends/seabar.md) - [Strengthening Shampoo Bars](https://www.trendhunter.com/trends/strengthening-shampoo-bar.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Plastic-Free Haircare Bars](https://www.trendhunter.com/trends/kinkind-make-me-shine.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Oatmeal-Infused Facial Bars](https://www.trendhunter.com/trends/detoxifying-facial-bar.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md)