# Reconciliation-Focused Brand Campaigns Lush is Introducing the Limited-Edition #92 Shampoo Bar By Kalin Ned | Published 2023-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shampoo-bar1 References: [lush](https://www.lush.com/ca/en_ca) & [weare.lush](https://weare.lush.com/lush-life/our-company/we-are-campaigns/) Lush is responding to the Truth and Reconciliation Commission's Calls to Action with a campaign and a limited-edition shampoo bar. The Calls to Action and Final Report were released in 2015 through the largest class-action settlement in Canadian history. This report mandated apologies from the [Canadian government](https://www.trendhunter.com/trends/branded-womens-empowerment), official church bodies, and other participants in the [Indian](https://www.trendhunter.com/trends/superdry) Residential [School](https://www.trendhunter.com/trends/coffee-lip-balm-and-charm-set) system. Specifically, Call to Action #92 focuses on Business and Reconciliation, and Lush Cosmetics is actively responding to it. On September 30th, the National Day for Truth and Reconciliation, Lush will introduce the limited-edition #92 Shampoo Bar. This product, made with ingredients sourced in the Nuxalk territory in the Great Bear Rainforest, is intended to contribute to reconciliation efforts. Lush will donate 100% of the product's sale price to Indigenous-led organizations working toward reconciliation, with a target of raising $150,000. Image Credit: Lush Cosmetics ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 82% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Reconciliation-focused Brand Campaigns:** Opportunity for brands to respond to the Truth and Reconciliation Commission's Calls to Action with campaigns focused on reconciliation. - **Limited-edition Products for Social Impact:** Lush's limited-edition #92 Shampoo Bar presents an opportunity for brands to create products that contribute to social causes. - **Donation-based Business Models:** Lush's donation of 100% of the sale price of the #92 Shampoo Bar highlights an opportunity for businesses to adopt donation-based models to support social causes. ### Industries Being Reshaped - **Cosmetics:** Opportunity for cosmetics companies to launch limited-edition products that contribute to social causes and support reconciliation efforts. - **Indigenous-led Organizations:** Lush's donation to Indigenous-led organizations highlights the growing importance of supporting and collaborating with such organizations for reconciliation and social impact initiatives. - **Social Impact:** Companies across industries can explore initiatives that contribute to social causes, like reconciliation, and create positive social impact in the process. ## Related on Trend Hunter - [Brand-Supported Advocacy Campaigns](https://www.trendhunter.com/trends/grassy-narrows.md) - [Giving Tuesday Campaigns](https://www.trendhunter.com/trends/giving-tuesday-campaign.md) - [Limited-Edition Bath Bomb Fundraisers](https://www.trendhunter.com/trends/limitededition-bath-bomb.md) - [Natural Tresspassing Campaigns](https://www.trendhunter.com/trends/nature-is-for-everyone.md) - [Tech Rebellion Campaigns](https://www.trendhunter.com/trends/big-tech-rebellion.md) - [Indigenous-Supporting Cosmetics Brands](https://www.trendhunter.com/trends/warrior-rewards.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Storytelling Celtic Bath Products](https://www.trendhunter.com/trends/lush-st-patricks-day.md) - [Purposeful Limited-Edition Lipsticks](https://www.trendhunter.com/trends/nice-cans-x-cheekbone-beauty.md)