# Masculine Multipurpose Cleansers The Fulton & Roark 2-in-1 Shampoo and Body Wash is Invigorating By Michael Hemsworth | Published 2018-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shampoo-and-body-wash References: [hiconsumption](http://hiconsumption.com/2018/05/fulton-roark-shampoo-body-wash/) & [fultonandroark](https://fultonandroark.com/collections/wash/products/shampoo-body-wash) The Fulton & Roark 2-in-1 Shampoo and Body Wash is a fresh grooming product that will provide men with a way to quickly get clean without the need for multiple different products in the shower. Packed with [rosemary and peppermint aromas](https://www.trendhunter.com/trends/cedarwood-sea-salt-collection), the cleanser is a powerful cosmetic product for men that will easily remove dirt, oil and sweat from all areas of the body. The multipurpose formula of the product makes it suitable for use all over, while it also comes backed by a 30-day guarantee that will let consumers return the product if they don't like it. The Fulton & Roark 2-in-1 Shampoo and Body Wash identifies the expanding [male grooming product market](https://www.trendhunter.com/trends/chi-pour-homme) as men become more inclined towards taking care of their look. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 83% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multipurpose Male Grooming Products:** The emergence of products like The Fulton & Roark 2-in-1 Shampoo and Body Wash highlights a trend towards male grooming products that provide multiple benefits in one. - **Simplification of Men's Grooming Routines:** The 2-in-1 formula of The Fulton & Roark product embodies a trend towards products that provide simplicity and convenience for men in their daily grooming routines. - **Aromatherapy in Men's Grooming Products:** The infusion of rosemary and peppermint scents in The Fulton & Roark product points to a trend towards the inclusion of aromatherapy elements in men's grooming products. ### Who This Affects Most - **Men's Grooming Products:** Companies in the men's grooming industry can capitalize on the trend towards multipurpose and simplified grooming products like The Fulton & Roark 2-in-1 Shampoo and Body Wash. - **Cosmetics and Personal Care:** The trend towards aromatherapy elements in male grooming products presents an opportunity for cosmetics and personal care companies to expand into the male grooming market with innovative product offerings. - **E-commerce and Retail:** With the expanding male grooming product market, there is potential for e-commerce and retail companies to target this demographic with online and in-store product offerings to capture this growing market segment. ## Related on Trend Hunter - [Luxe All-Purpose Cleansers](https://www.trendhunter.com/trends/all-in-one-cleanser.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Luxury Men's Body Washes](https://www.trendhunter.com/trends/cremo-body-wash.md) - [Anti-Aging Body Washes](https://www.trendhunter.com/trends/western-republic-body-wash.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md) - [Targeted Two-in-One Shampoos](https://www.trendhunter.com/trends/dove-mencare-2in1-shampoo-conditioner.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md)