# Balding Shampoo Ads These Ads Show the Destinies of a Bald Versus a Full-Haired Walter White By Cadhla Gray | Published 2015-10-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/shampoo-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/placentum_shampoo_superhero) These clever [shampoo ads](https://www.trendhunter.com/trends/pantenes-new-campaign) use the fear of becoming bald to encourage [male consumers](https://www.trendhunter.com/trends/the-club-campaign) to use the Placentum [hair product](https://www.trendhunter.com/trends/custom-hair-growth). With the slogan, "Your hair defines you. Take care of it," the ads show the different life paths of the same man with a different hairstyle. The trio of print ads each feature a man at the bottom of the page with the top of their heads cut off. Above are two head-topping options: one with hair and the other without. With the match-up of each different hairstyle comes a very different destiny. A moustached man in a suit confidently orders "Whiskey!" with a thick head of hair, while the balding version asks "Whiskey?" to the table he's serving. The coiffed version of a broad-shouldered man is Superman, ready to save the world, while balding Lex Luther is trying to rule it. Finally, pre-chemo Walter White is exclaiming, "I'm in danger?" while the bald version states: "I'm the danger!" ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### Why This Trend Is Growing - **Fear-based Advertising:** Using the fear of balding to market hair products. - **Personal Identity:** Highlighting the importance of hair in defining one's identity. - **Visual Storytelling:** Using visual elements to showcase different life paths based on hairstyles. ### Industries Being Reshaped - **Hair Care:** Opportunity for hair care companies to innovate and create products that target male baldness. - **Advertising and Marketing:** Opportunity for advertising agencies to develop intriguing campaigns that tap into consumer fears and desires. - **Personal Care:** Opportunity for personal care companies to create products that help individuals maintain their desired appearance and self-image. ## Related on Trend Hunter - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Two-in-One Shampoo Sculptures](https://www.trendhunter.com/trends/chalotte-2in1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Balding-Friendly Skincare Products](https://www.trendhunter.com/trends/bld-bro-night.md) - [Growth-Encouraging Therapeutic Shampoos](https://www.trendhunter.com/trends/therapeutic-shampoo.md) - [Prescription Hair Loss Treatments](https://www.trendhunter.com/trends/hair-me.md) - [Shampoo Female Empowerment Ads](https://www.trendhunter.com/trends/lifebuoy.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Instantly Volumizing Haircare](https://www.trendhunter.com/trends/grabity.md)