# Demure Feminine Smartwatches The Shammane Smartwatch Features Fantastic Style and Functionality By Michael Hemsworth | Published 2015-10-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/shammane-smartwatch References: [thegadgetflow](http://thegadgetflow.com/portfolio/shammane-smartwatch/) & [indiegogo](https://www.indiegogo.com/projects/shammane-smartwatch) Wearing a smartwatch can sometimes feel like you're wearing a science fiction prop on your wrist depending on the make and model you get, but the Shammane Smartwatch looks anything but a smart device and instead looks like a [piece of jewelry](https://www.trendhunter.com/trends/minimalist-ai-jewelry). The makers of the Shammane Smartwatch recognize the big responsibility smartwatch makers have to their customers; they'll be wearing the device in plain sight all day, every day, so it's important to acknowledge this humbling fact with a design that works in every way possible. Working like you need a smart watch to, the Shammane Smartwatch offers all the functionality you'll expect but with a slew of awesome [colors and styles of bands](https://www.trendhunter.com/trends/premium-smartwatch-bands) to choose from to make it uniquely your own. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Discreet Smartwatches:** As the popularity of smartwatches increases, there's an opportunity to develop smartwatches that are built with styles and designs that blend well as traditional watches or even jewelry. - **Customizable Smartwatches:** Smartwatch makers can create an opportunity for customers to design and personalize their smartwatches with desirable colours, bands, and styles. - **Fashion-forward Smartwatches:** There's a growing potential for smartwatch manufacturers to tap into the stylish and fashion needs of customers by creating feminine-based designs that offer functionality and convenience. ### Industries Being Reshaped - **Fashion/accessories:** The fashion/accessories industry can benefit from more discreet and customizable smartwatches that can complement traditional apparel and jewelry. - **Technology:** The technological industry can take advantage of the increasing popularity of smartwatches to produce uniquely functional and fashion-forward devices that appeal to popular consumer trends. - **Luxury Goods:** The luxury goods industry has the opportunity to market high-end, sophisticated smartwatches to fashion-conscious buyers seeking an all-inclusive and elegant device. ## Related on Trend Hunter - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Featherlight Feminine Sports Watches](https://www.trendhunter.com/trends/amitron-pulse.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Feminine Lavender-Hued Watches](https://www.trendhunter.com/trends/casio-gshock-gmap2125w6a.md) - [Sporty Feminine Smartwatch Models](https://www.trendhunter.com/trends/garmin-lily-2-active.md) - [Lustrously Chic Timepieces](https://www.trendhunter.com/trends/womens-gmap2100-series.md)