# Milkshake-Inspired Hydration Pods Air Up Shaky Shakes Pods Use the Patented Scentaste Technology By Michael Hemsworth | Published 2025-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shaky-shakes-pods References: [foodbev](https://www.foodbev.com/news/air-up-launches-new-shaky-shakes-pods) & [shop.air-up](https://shop.air-up.com)  The Air Up Shaky Shakes Pods have been launched in the UK as a healthier hydration option for consumers to enjoy that will drastically curb their intake of added sugars. The pods make use of the brand's [patented Scentaste technology](https://www.trendhunter.com/trends/the-tumbler-by-air-up) that works to enhance the [flavor of water using scent](https://www.trendhunter.com/trends/larq-quva), which thus gives the plain H2O a sugar-free, calorie-free and sweetener-free profile. The pods come in three flavors including Strawberry Shake, Banana Shake and Blueberry Shake, which are each rated to favor up to five-liters of water. The Air Up Shaky Shakes Pods are priced at £6.99 per single pack, which includes one of each flavor and rated to flavor up to 15-liters in total. The product is launching in a timely manner to coincide with the latest expansion of the [soft drinks levy](https://www.trendhunter.com/trends/shaken-udder-fibre) in the UK that now includes milk-based drinks. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 54% | Activity: 71% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Scent-based Flavor Enhancement:** By utilizing scent to alter the perceived taste of water, there's a potential to transform the beverage industry with innovative, healthy alternatives. - **Sugar-free Hydration Solutions:** The creation of flavor-enhancing pods without sugar, calories, or sweeteners taps into the growing demand for healthier drink options. - **Functional Beverage Customization:** Consumers' increasing interest in personalized hydration experiences is addressed by technology that allows individual flavor customization in beverages. ### Industries Being Reshaped - **Beverage Technology:** Advancements in scent technology redefine how flavor is infused into drinks, opening up new paths for beverage innovation. - **Health and Wellness Products:** Products focused on reducing sugar consumption while providing flavorful options align with the health-conscious market trend. - **Sustainable Packaging and Production:** Efficient and eco-conscious methods to deliver flavor without additional waste align with sustainability trends in product design. ## Related on Trend Hunter - [Athletic Demand-Driven Beverages](https://www.trendhunter.com/trends/new-boost-drinks.md) - [Scent-Flavored Straws](https://www.trendhunter.com/trends/air-up-straw.md) - [Nostalgic Canned Cocktails](https://www.trendhunter.com/trends/shake-up-cocktails.md) - [Fruity Lactose-Free Beverages](https://www.trendhunter.com/trends/strawberry-30g-protein.md) - [Refreshing Low-Sugar Juice Drinks](https://www.trendhunter.com/trends/sunmagic-juice-inspo.md) - [Hydration Booster Supplements](https://www.trendhunter.com/trends/air-up-supplements.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Scent-Flavored Water Bottles](https://www.trendhunter.com/trends/click-water-bottle.md)