# Sparkling Protein Seltzers Shaklee Sparkling Protein Features 40 Grams of Grass-Fed Whey Protein By Laura McQuarrie | Published 2025-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shaklee-sparkling-protein References: [prnewswire](https://www.prnewswire.com/news-releases/shaklee-launches-sparkling-protein-40g-of-superior-grass-fed-whey-in-a-crisp-functional-seltzer-302572402.html) & [shaklee](http://www.shaklee.com)  [Shaklee](https://www.trendhunter.com/trends/shaklee-multitaskers) Sparkling [Protein](https://www.trendhunter.com/trends/protein-soda) is a patent-pending functional sparkling seltzer clinically shown to improve lean muscle thanks to 40 grams of grass-fed whey protein. This lactose-free, all-natural protein beverage stands apart from traditional protein powders and shakes, helping people avoid the need to mix their own nutrition drinks or sip chalky formulas. Beyond its refreshingly different format and flavor, the Shaklee Sparkling Protein stands out for having the highest protein delivery per calorie on the market, and provides natural GLP-1 support. Protein beverages were once synonymous with words like creamy, thick and heavy, but with the rise of [sparkling protein drinks](https://www.trendhunter.com/trends/protein-energy-soda), new descriptors like light, crisp, fizzy and refreshing are expanding the way people talk about and enjoy them. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 88% | Activity: 90% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Protein Beverages:** The emergence of sparkling protein seltzers offers a refreshing alternative to traditional protein drinks, appealing to health-conscious consumers seeking convenience and taste. - **High-protein Functional Drinks:** With the highest protein delivery per calorie, these drinks align with the trend of maximizing nutritional intake without sacrificing flavor or calorie count. - **Natural GLP-1 Support:** Incorporating natural GLP-1 support into beverages presents a unique selling point for functional wellness drinks seeking to differentiate themselves. ### Where This Applies - **Health and Wellness:** The health and wellness industry can capitalize on the demand for innovative protein delivery systems that cater to functional nutrition and lifestyle integration. - **Beverage:** The beverage industry is poised to innovate by blending dietary supplements with traditional drink categories, redefining the market for protein intake. - **Sports Nutrition:** Sports nutrition is expanding its scope to include convenient, on-the-go solutions that facilitate muscle support and recovery in a palatable format. ## Related on Trend Hunter - [Lightly Sparkling Protein Drinks](https://www.trendhunter.com/trends/whey-water.md) - [Sparkling Protein Refreshments](https://www.trendhunter.com/trends/yesly-sparkling-protein-water.md) - [Effervescent Protein-Packed Sodas](https://www.trendhunter.com/trends/c4-sparkling-protein.md) - [Juicy Protein Waters](https://www.trendhunter.com/trends/mynd-sparkling-protein-water.md) - [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md) - [Energizing Protein Sodas](https://www.trendhunter.com/trends/barebells-protein-soda.md) - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Sparkling Clear Protein Drinks](https://www.trendhunter.com/trends/sparkling-clear-protein-drinks.md) - [High-Protein Sodas](https://www.trendhunter.com/trends/nxtup-high-protein-soda.md)