# Charitable Sports Anthems The New Shakira World Cup Anthem Also Promotes the World Food Programme By Laura McQuarrie | Published 2014-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shakira-world-cup References: [adweek](http://www.adweek.com/adfreak/shakira-follows-hugely-popular-2010-world-cup-theme-la-la-la-158031) & [cdn.wfp.org](http://cdn.wfp.org/2014/shakira-activia-school-meals/) Back in 2010, the Shakira World Cup song 'Waka Waka' became an anthem for the soccer games. Now, just ahead of the 2014 World Cup, the sultry Colombian singer teamed up with [Activia](https://www.trendhunter.com/trends/activia) in support of the World Food Programme and its School Meals initiative for kids. Now, 'La La La' from Shakira's new self-titled album is being promoted as 'La La La (Brazil 2014),' in celebration of Brazil hosting the World Cup this year. The music video shows off the flavor, color and diversity of Brazil through movement, music, dance and some impressive [soccer stunts](https://www.trendhunter.com/trends/soccerthemed-illustrations), some of which come from Shakira herself. With the video, Activia and Shakira are encouraging people to make donations to the [UN's](https://www.trendhunter.com/trends/patchwork-kingdoms) anti-hunger group and provide children with school meals and a bright future. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 3% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Sports Anthems:** Opportunity to create impactful anthems that promote charitable causes and raise awareness. - **Celebrity Collaborations:** Collaborating with popular celebrities to create music videos that promote social causes can lead to increased awareness and engagement. - **Sponsorship for Social Impact:** Aligning with brands and organizations that support charitable initiatives can create powerful opportunities for social impact and brand recognition. ### Where This Applies - **Entertainment:** The entertainment industry can leverage celebrity collaborations and sports anthems to support charitable initiatives and engage audiences. - **Food and Beverage:** Food and beverage companies can explore sponsorship opportunities to promote social impact and contribute to organizations like the World Food Programme. - **Non-profit:** Non-profit organizations can partner with celebrities and brands to create music videos and anthems that amplify their cause and drive donations. ## Related on Trend Hunter - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Global Soccer Partnerships](https://www.trendhunter.com/trends/official-sponsor-of-fifa.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md)