# Golden Angel Commercials Go Behind the Scene of the Shakira Freixenet Champagne Shoot By Annie Ho | Published 2010-11-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shakira-freixenet-champagne References: [sassisamblog](http://www.sassisamblog.com/2010/11/25/shakira-on-set-for-freixenet-champagne-christmas-ad-barcelona/) & [freixenet](http://www.freixenet.com/) Christmas is just around the corner and what better way to start of the [festive holiday](https://www.trendhunter.com/trends/sainsburys-christmas-ad) than with the Shakira Freixenet Champagne ad campaign. Not only does Shakira look stunning in this behind-the-scenes footage, but she is also doing a great deed by donating the money she earns for this commercial to build schools in Haiti and Columbia. The Shakira Freixenet Champagne ad campaign has Shakira playing a golden angel that you can find on top of a Christmas tree, looking both elegant and chic. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Celebrity Charity Campaigns:** Disruptive innovation opportunity: Creating collaborative campaigns with celebrities that leverage their fame to support charitable causes and generate positive brand associations. - **Ethical Marketing:** Disruptive innovation opportunity: Developing advertising strategies that highlight a brand's commitment to social responsibility, such as donating a percentage of sales to a charitable organization. - **Sustainable Brand Partnerships:** Disruptive innovation opportunity: Forming partnerships between sustainable brands and celebrities to create environmentally-conscious advertising campaigns that align with the values of both parties. ### Industries Being Reshaped - **Marketing and Advertising:** Disruptive innovation opportunity: Incorporating charitable initiatives into advertising campaigns to create a positive brand image and engage consumers in social impact. - **Nonprofit and Charity:** Disruptive innovation opportunity: Collaborating with celebrities and brands to raise funds and awareness for charitable causes through creative campaigns and partnerships. - **Fashion and Luxury Goods:** Disruptive innovation opportunity: Developing unique and socially-conscious marketing campaigns that showcase the elegance and ethical values of luxury brands, while also supporting charitable initiatives. ## Related on Trend Hunter - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Celeb-Backed Chocolate Campaigns](https://www.trendhunter.com/trends/give-a-golden-greeting-campaign.md) - [Premium Margarita Cocktails](https://www.trendhunter.com/trends/angel-margarita.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md)