# Shakira and Beyoncé Together By Javier Correas | Published 2007-03-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shakira-and-beyonce-together References: [trendhunter](http://www.trendhunter.com) The idea is great, kind of a joint venture of hips to make guys go crazy. Well and girls jealous, why not. Both Shakira and Beyoncé launched yesterday a new video where they sing and shake together, talking about a man they both are in love with. But the difference is that instead of being a fight, something that would look pathetic, it makes them get closer. This video will be included in Beyoncé's reedition of her record "B'Day", and the song is the fifth single of that record as well. First of all I like the idea of differences that make people get together, but of course that's not the intention of this new video, it's all about making a big buzz, and to be truth I find it intelligent as well. What I like the most is the strategy, thinking "ok we are two medium sized stars, lets get together to shake and get closer to be huge ones!". Of course now when they appear on TV during the next let's say two or three weeks both girls will say that they love each other, that they were willing to do something like this together, each will say about the other that she shakes better... Obvious. Well, there it goes the video to see who does it better! ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### What's Driving This Trend - **Collaborative Marketing:** Shakira and Beyoncé's joint video demonstrates the power of collaboration in marketing, creating a buzz and increasing visibility for both artists. - **Intergenerational Collaboration:** The partnership between Shakira and Beyoncé highlights the trend of artists from different generations coming together to create innovative and impactful content. - **Cross-genre Collaborations:** The video collaboration between Shakira and Beyoncé showcases the growing trend of artists crossing genres to reach a wider audience and expand their fanbases. ### Who This Affects Most - **Entertainment:** The entertainment industry can leverage collaborative marketing strategies to create buzz and boost visibility for artists, albums, and movies. - **Music:** The music industry can explore intergenerational collaborations to bring together artists from different generations and create unique and innovative music experiences. - **Digital Marketing:** Digital marketers can tap into the trend of cross-genre collaborations to create engaging and shareable content that reaches diverse audiences and drives brand awareness. ## Related on Trend Hunter - [Spanish Beauty Anthems](https://www.trendhunter.com/trends/ojos-labios-cara.md) - [Celeb-Backed Workout Series](https://www.trendhunter.com/trends/peloton-and-beyonc.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Singer-Backed Soda Flavors](https://www.trendhunter.com/trends/coca-cola-move.md) - [Singer-Collaborative Coffee Campaigns](https://www.trendhunter.com/trends/shake-that-ess.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [Music Video EV Teasers](https://www.trendhunter.com/trends/jlo-fiat-500e.md) - [Limited-Edition Sugarcane Vinyls](https://www.trendhunter.com/trends/sugarcane-vinyl.md)