# Shaken Iced Macchiatos GiorgiPorgi Cafe's 'Shakerato' is a House Specialty By Joey Haar | Published 2017-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shakerato References: [sprudge](http://sprudge.com/giorgipiorgi-secret-coffee-cave-downtown-la-106852.html) & [giorgiporgi](http://www.giorgiporgi.com/home.html) GiorgiPorgi, a small cafe in Los Angeles' Skid Row neighborhood, offers a house specialty called the Shakerato. Though the beverage is unique to the off-the-beaten-path cafe, it isn't entirely original. Rather, the Shakerato is an homage to an [espresso beverage](https://www.trendhunter.com/trends/aerocano) that is common in Italy. Giorgia Nasuti, the owner of GiorgiPorgi, hails from Italy. Having been one of the first countries to popularize coffee, the Italians have a long history with various caffeinated beverages. Noticing that the Shakerato (which name is original to GiorgiPorgi, even if the beverage is a traditional one) wasn't available in North America, Nasuti decided to add it to her menu. The Shakerato has the same ingredients as a macchiato: espresso and milk. However, macchiatos typically used foamed milk, while the Shakerato opts to shake the beverage up like a cocktail instead. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Shaken Iced Macchiatos:** Opportunity for cafes to innovate by offering unique twists on traditional espresso beverages like the Shakerato. - **Italian Caffeinated Beverages:** Growing interest in Italian coffee culture presents opportunities for companies to introduce traditional Italian beverages to new markets. - **Alternative Milk Options:** Increasing demand for non-dairy milk alternatives creates a space for cafes to offer Shakerato variations using plant-based milks. ### Industries Being Reshaped - **Cafe and Coffee Industry:** Cafes can enhance their menus with innovative beverages like the Shakerato to attract customers seeking new coffee experiences. - **Beverage Manufacturing:** Companies can capitalize on the trend of Italian caffeinated beverages by producing and distributing ready-to-drink versions of the Shakerato. - **Non-dairy Milk Industry:** The popularity of alternative milk options creates an opportunity for producers to develop and market plant-based milks specifically geared towards coffee-based beverages like the Shakerato. ## Related on Trend Hunter - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md) - [Freshly Shaken Espresso Drinks](https://www.trendhunter.com/trends/shaken-espresso-beverages.md) - [Icy Espresso Cafe Refreshments](https://www.trendhunter.com/trends/iced-shaken-espresso-drinks.md) - [Oat-Based Vanilla Lattes](https://www.trendhunter.com/trends/vanilla-oat-milk.md) - [Hazelnut-Flavored Shaken Espressos](https://www.trendhunter.com/trends/iced-hazelnut-oat-shaken-espresso.md) - [Espresso Pour-Over Smoothies](https://www.trendhunter.com/trends/affogato-smoothie.md) - [Shakeable Ready-to-Drink Cocktails](https://www.trendhunter.com/trends/shakr-cocktails.md) - [Sweet Italian-Inspired Beverages](https://www.trendhunter.com/trends/starbucks-reserve.md) - [Decadently Layered Espresso Martinis](https://www.trendhunter.com/trends/tiramisu-espresso-martini.md)