# Creamy Coconut Milk Beverages The Shaken Other Plant-Based Milkshakes Come in Two Flavors By Michael Hemsworth | Published 2020-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shaken-other References: [foodbev](https://www.foodbev.com/news/shaken-udder-launches-plant-based-milkshake-sister-brand/) & [shakenudder](https://shakenudder.com) The [Shaken Other](https://www.trendhunter.com/trends/shaken-udder-strawberry-dream) plant-based milkshakes are a new range of drinks from UK-based brand [Shaken Udder](https://www.trendhunter.com/trends/shaken-udder-milkshakes) as its first lineup of dairy-free options. The drinks are made with a base of coconut milk that gives them a rich, creamy profile and come in two flavor options including Strawberry and Chocolate. Each of the drinks come in 330ml bottle sizes, which are under 200 calories each with less than 5% added sugar while also having high levels of calcium, vitamin D and no artificial flavors, colors or preservatives in the mix. Speaking on the new product brand name and recipe, Co-Founder of Shaken Other Andy Howie said of the Shaken Other plant-based milkshakes, We wanted to reassure our loyal consumers of our commitment to flavor whilst also being clear that this is a milk alternative. We believe that dairy-free drinks shouldn’t compromise on taste or choice. Packed with real ingredients and a yummy coconut-milk base, our exciting range of dairy-free drinks deliver uncompromising taste for anyone who can’t drink dairy, chooses not to, or just fancies a change.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Milkshakes:** The rise of plant-based milkshakes presents an opportunity for companies to tap into the growing demand for dairy-free options. - **Coconut Milk Beverages:** Coconut milk beverages offer a creamy, non-dairy alternative, creating an opportunity for new, innovative products in the non-dairy beverage industry. - **Low-calorie, High-nutrient Drinks:** Low-calorie, high-nutrient drinks like Shaken Other's dairy-free milkshakes cater to the health-conscious consumer, paving the way for healthier alternatives in the beverage industry. ### Industries Being Reshaped - **Non-dairy Beverage Industry:** The growing demand for dairy-free options presents an opportunity for companies in the non-dairy beverage industry to capitalize on the trend and develop new products. - **Plant-based Food Industry:** The rise of plant-based milkshakes aligns with the trend of consumers opting for plant-based food items, creating an opportunity for companies to expand their plant-based offerings. - **Health and Wellness Industry:** Low-calorie, high-nutrient drinks offer a healthier alternative to traditional dairy-based milkshakes, creating an opportunity for companies in the health and wellness industry to cater to health-conscious consumers. ## Related on Trend Hunter - [Lifestyle-Conscious Prepackaged Milkshakes](https://www.trendhunter.com/trends/shaken-udder-dairyfree-shakes.md) - [Dessert-Like Bottled Milkshakes](https://www.trendhunter.com/trends/shaken-udder-milkshakes.md) - [Protein-Rich White Chocolate Shakes](https://www.trendhunter.com/trends/white-choc-protein-milkshake.md) - [Shelf-Stable Strawberry Milkshakes](https://www.trendhunter.com/trends/shaken-udder-strawberry-dream.md) - [Shelf-Stable Milkshake Products](https://www.trendhunter.com/trends/new-shaken-udder-products.md) - [Indulgent Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/malk-shake.md) - [Plant-Based Self-Blended Shakes](https://www.trendhunter.com/trends/choco-choco-chip-oat-shake.md) - [Warm Weather Plant-Based Shakes](https://www.trendhunter.com/trends/summertime-shakes.md) - [Diner-Inspired Prepackaged Milkshakes](https://www.trendhunter.com/trends/the-real-milkshake-company.md)