# Edgy Tomboy Editorials The Shake Well Before Opening Exclusive for The Ones 2 Watch is Youthful By Jana Pijak | Published 2013-06-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shake-well-before-opening References: [theones2watch](http://www.theones2watch.com/newwave/12107) & [theones2watch](http://www.theones2watch.com/) Entitled 'Shake Well Before Opening', this latest editorial exclusive for The Ones 2 Watch embraces a youthful [tomboy aesthetic](https://www.trendhunter.com/trends/sujitha-shivajothi). This edgy image series highlights a wardrobe of [streetwear staples](https://www.trendhunter.com/trends/wasted-youth-x-tappei) that are both sporty and urban. Combining aesthetics with comfort, wardrobe stylist Ksenia Dubenska dresses models Melinda and Sophie in effortlessly cool plaid shirts, oversized sweatshirts and [weather-proof rain jackets](https://www.trendhunter.com/trends/soeur-x-kway) that are paired with baseball caps and knitted hats. The Union Models duo is captured by photographer Marc Hibbert's lens while posing in a studio setting equipped with a number of vividly hued backdrops. The girls sport sleek and shiny locks by Show Fujimoto while MAC makeup artist Nichola Mai gives them fresh-faced and bare beauty looks. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 86% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Tomboy Streetwear:** Retailers and fashion brands can introduce a new collection of androgynous clothing that blends streetwear with comfortable and stylish designs. - **Youthful Aesthetics:** Brands can take cues from edgy tomboy editorials and create campaigns with youthful aesthetics that cater to younger audiences. - **Outdoor Fashion:** Outdoor apparel brands can take inspiration from this editorial and experiment with new styles that incorporate streetwear with functional outdoor gear. ### Sectors Adopting This - **Fashion:** Fashion brands can use the publity from this editorial to experiment with gender-neutral clothes and embrace the idea of streetwear apparel. - **Photography:** Photographers can experiment with ways to use vivid hues and contrasts, creating a distinctive style that can separate themselves from others in the industry. - **Cosmetics:** Beauty companies can capitalize on the clean, minimalistic makeup trend by creating product lines that cater to those who wish to achieve natural looks or fresh-faced beauty. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Magazine-Joint Premium Capsules](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls.md)