# Tween-Targeted Protein Shakes Ripple Shake Ups Protein Shakes Solve "Tweenage Hanger" By Laura McQuarrie | Published 2024-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shake-ups-protein-shakes References: [cw33](https://cw33.com/news/ripple-foods-launches-the-tasty-solution-to-tweenage-hanger/) & [ripplefoods](https://ripplefoods.com/products/pre-order-ripple-viva-vanilla-shake-ups-12-pack-copy?variant=48779107696935)  Amidst the diverse range of protein shakes available for both kids and adults, Ripple Foods introduced Ripple Shake Ups Protein Shakes as an in-between option aimed specifically at tweens, bridging the gap between youth and adult formulations. Touted as a first-of-its-kind protein shake targeting "tweenage hanger," [Ripple Foods'](https://www.trendhunter.com/trends/ripple-foods) Shake Ups Protein Shakes satisfy tweens with 13 grams of plant-based protein and three grams of fiber. In the hectic life of a young student, rushed mornings and packed schedules often lead to missed meals, whether it's skipping breakfast or being occupied with activities after school. Ripple Foods' latest launch promises to nourish Gen Alpha with over a dozen essential nutrients for growth and development, none of the top nine allergens, low-sugar formulas and tween-approved flavors like [Viva](https://www.trendhunter.com/trends/viva-feast) [Vanilla](https://www.trendhunter.com/trends/laundry-sauce-brazilian-vanilla) and Chocolotta. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 34% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Tween-nutrition Products:** The emergence of tween-focused food products addresses a gap in nutritional offerings tailored to the unique needs of preadolescents. - **Plant-based Protein Innovations:** New protein shake formulations utilizing plant-based ingredients cater to health-conscious consumers seeking allergen-free and sustainable nutrition alternatives. - **Convenient Meal Solutions:** Convenience-driven food options designed for busy lifestyles ensure that young students can maintain a balanced diet amidst their hectic schedules. ### Where This Applies - **Food and Beverage:** The food and beverage industry sees an expansion in targeted nutrition products that address specific demographic needs such as tweens. - **Health and Wellness:** Health and wellness sectors gain innovative products that enhance dietary intake for young consumers with essential nutrients and allergen-free options. - **Education:** Educational institutions and parents benefit from easy-to-consume nutritional supplements that support the growth and development of students with busy lifestyles. ## Related on Trend Hunter - [Child-Friendly Protein Shakes](https://www.trendhunter.com/trends/nurri-kids.md) - [Kid-Friendly Unsweetened Plant Milks](https://www.trendhunter.com/trends/ripple-foods.md) - [Kid-Friendly Protein Shakes](https://www.trendhunter.com/trends/warrior-kid.md) - [Developmental Nutritional Shakes](https://www.trendhunter.com/trends/kidzprotein.md) - [Nutritional Kid-Focused Shakes](https://www.trendhunter.com/trends/healthy-heights-kidzprotein-nutritional-shakes.md) - [Protein-Rich Plant-Based Milks](https://www.trendhunter.com/trends/ripple-organic-plantbased-milk.md) - [Pea Protein-Infused Oat Milks](https://www.trendhunter.com/trends/oatmilk-protein.md) - [Plant-Based Kid-Friendly Shakes](https://www.trendhunter.com/trends/koia-kids.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md)