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# Budget-Minded Burger Meals
Arby's Shake Up Your Burger Meal Marks the Return of its Burger Menu

By Michael Hemsworth | Published 2024-05-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/shake-up-your-burger-meal
References: [fastfoodpost](https://www.fastfoodpost.com/arbys-launches-new-shake-up-your-burger-meal-deal/) & [arbys](https://arbys.com)

![Budget-Minded Burger Meals](https://cdn.trendhunterstatic.com/thumbs/535/shake-up-your-burger-meal.jpeg)

[Arby's Shake Up](https://www.trendhunter.com/trends/arbys-meat-3-box) Your [Burger Meal](https://www.trendhunter.com/trends/birthday-meal) has been announced by the brand in celebration of the return of its signature burger menu and Memorial Day to provide customers with a [budget-minded option](https://www.trendhunter.com/trends/mvp-meal-deal) to try out. The meal deal features the Deluxe Burger with a side of Curly Fries with a chocolate shake for just $10.39. The meal is an online exclusive being offered via the brand's website or app for a limited time only.

Arby's Shake Up Your Burger Meal puts premium fast food in the spotlight at a value menu price point, which responds to the increasing demand amongst consumers for a balance between the two. This comes in response to inflationary pressures and a demand for convenient, high-quality fare at a competitive price.

Image Credit: Arby's

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 30% | Activity: 43% | Freshness: 24%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Value-driven Premium Meals:** Brands are offering premium fast food options at budget-friendly prices to attract cost-conscious customers seeking quality.
- **Online Exclusive Offers:** Limited-time online-exclusive meal deals are driving customer engagement and traffic to digital platforms.
- **Inflation-conscious Dining:** Consumers are increasingly opting for dining options that strike a balance between cost-efficiency and high quality due to economic pressures.

### Where This Applies

- **Fast Food Chains:** Quick-service restaurants are innovating their menu offerings to include value-driven premium meals to stay competitive.
- **Online Food Delivery:** Digital platforms are seeing a rise in exclusive meal deals aimed at driving online sales and user engagement.
- **Food and Beverage Retail:** The industry is adjusting to inflation by offering enhanced value propositions to maintain customer loyalty and satisfaction.

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