# Singer-Collaborative Coffee Campaigns Sabrina Carpenter and Dunkin' Join on the Shake That Ess Ad By Amy Duong | Published 2024-12-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/shake-that-ess References: [news.dunkindonuts](https://news.dunkindonuts.com/news/winter-2025-menu)  Sabrina Carpenter works together with coffee chain [Dunkin'](https://www.trendhunter.com/trends/dunkin-daydream-refreshers) on a special collaboration comprised of a new iced menu item and a video campaign to join dubbed [Shake That Ess](https://www.trendhunter.com/trends/limited-edition-shake). The drink is dubbed the Brown Sugar Shakin' [Espresso](https://www.trendhunter.com/trends/short-n-sweet-espresso-martini), which is an icy coffee drink made with inspiration from her single Espresso. The drink is available to try as of tomorrow and it fuses a bold espresso blended together with brown sugar and oat milk -- this creates a frothy finish and subtly sweet touch. The Shake That Ess video brings the collaboration to life; it is directed by Dave Meyers who also worked on her music video for Espresso. In addition to the drink, Dunkin' is also launching a $5 Meal Deal with two Wake-Up Wraps and a medium coffee. Image Credit: Dunkin' ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 60% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-collaborative Marketing:** Brands are increasingly partnering with celebrities to create engaging campaigns that enhance product appeal and reach new audiences. - **Music-influenced Product Development:** The infusion of musical elements into product offerings is captivating consumers by connecting with their cultural interests. - **Innovative Beverage Offerings:** Beverage companies are crafting unique, flavor-rich drinks to attract a diverse consumer base seeking novel experiences. ### Sectors Adopting This - **Food and Beverage:** The industry sees opportunities in merging popular culture with culinary experiences to drive product differentiation. - **Entertainment and Media:** Collaborations between media personalities and consumer brands are blurring lines to create immersive promotional content. - **Retail and Consumer Goods:** Retailers are leveraging celebrity influence to diversify product lines and increase consumer engagement through creative marketing strategies. ## Related on Trend Hunter - [Singer Limited Promo Cups](https://www.trendhunter.com/trends/reusable-cups-promotion.md) - [Exclusive Espresso Ice Creams](https://www.trendhunter.com/trends/espresso-ice-cream-pint.md) - [Singer-Inspired Pop-Up Cafes](https://www.trendhunter.com/trends/short-n-sweet-cafe.md) - [Fall-Ready Musician Cafe Drinks](https://www.trendhunter.com/trends/dunkin-daydream-refreshers.md) - [Spirited Songstress Campaigns](https://www.trendhunter.com/trends/johnnie-walker-x-sabrina-carpenter.md) - [Singer-Inspired Espresso Martini Kits](https://www.trendhunter.com/trends/short-n-sweet-espresso-martini.md) - [Iced Coffee-Inspired Albums](https://www.trendhunter.com/trends/iced-ep.md) - [Shaken Oat Milk Coffees](https://www.trendhunter.com/trends/espresso-shakers.md) - [Singer-Collaborative Creative Coffees](https://www.trendhunter.com/trends/the-weeknd-and-nespresso.md)