# Plant-Based Picnic Packs The Shake Shack Veg Out Picnic Kit Includes Food for Two By Michael Hemsworth | Published 2023-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shake-shack-veg-out-picnic-kit References: [restaurantbusinessonline](https://www.restaurantbusinessonline.com/food/shake-shack-plans-picnic-wrap-july) & [vegoutpicnic.splashthat](https://vegoutpicnic.splashthat.com/)  The [Shake Shack](https://www.trendhunter.com/trends/veg-out-picnic) Veg Out picnic kit is being launched as an option for consumers to pick up that's perfect for enjoying out of the house during the warm weather in a local park. The kit puts the fast-casual restaurant's plant-based fare in the spotlight and will be available at 10 participating locations in the New York City area in a bid to celebration Nation Picnic Month. The kit will come with food for two including [Veggie Shack burgers](https://www.trendhunter.com/trends/aw-plantbased-burger), [Non-Dairy Chocolate Frozen Custard](https://www.trendhunter.com/trends/true-love-shake), fries and lemonades alongside bamboo dishes, utensils, cloth napkins, a frisbee, branded picnic gear and a deck of playing cards. CMO Jay Livingston spoke on the Shake Shack Veg Out picnic kit saying, "Now that our delicious new veggie burger and creamy non-dairy frozen custard are core menu staples nationwide, we’re bringing Shack fans a next level experience that draws inspiration from our roots—Madison Square Park—with a picnic kit that comes with everything you need to ‘veg out’ at the park, in NYC, and across the country." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 53% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Picnic Kits:** The Shake Shack Veg Out picnic kit showcases the growing demand for plant-based food options in convenient and portable formats. - **Nation Picnic Month:** The launch of the Shake Shack Veg Out picnic kit coincides with Nation Picnic Month, highlighting the trend of outdoor dining experiences. - **Convenience and Experience:** The picnic kit offers a complete package with food, utensils, and branded gear, catering to the increasing demand for convenient and experiential dining options. ### Where This Applies - **Fast Casual Restaurants:** The Shake Shack Veg Out picnic kit demonstrates how fast-casual restaurants can tap into the plant-based food trend and offer portable dining options. - **Food Retail:** The rise of plant-based picnic kits presents a new opportunity for food retailers to expand their product offerings and cater to customers seeking convenient outdoor dining solutions. - **Outdoor Recreation:** The Shake Shack Veg Out picnic kit taps into the demand for outdoor recreational activities by combining food, recreation gear, and functional accessories for a complete outdoor dining experience. ## Related on Trend Hunter - [Premium QSR Picnic Kits](https://www.trendhunter.com/trends/veg-out-picnic.md) - [Plant-Based QSR Collections](https://www.trendhunter.com/trends/shake-shack-5.md) - [Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/smoky-bbq-menu.md) - [Party-Ready Burger Promotions](https://www.trendhunter.com/trends/shake-shack-large-order-promotion.md) - [Non-Dairy Chocolate Custards](https://www.trendhunter.com/trends/shake-shack-notco.md) - [New Year Burger Menus](https://www.trendhunter.com/trends/shake-shack-good-fit-menu.md) - [Valentine’s Day Dinner Series](https://www.trendhunter.com/trends/love-shack.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Nature-Inspired Vegan Burgers](https://www.trendhunter.com/trends/next-level-summer-adventure-trio.md)