# Holiday Tradition QSR Toys Shake Shack Cris Crinkle Cut is Hiding Out in Locations This Month By Michael Hemsworth | Published 2025-12-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/shake-shack-cris-crinkle-cut References: [qsrmagazine](https://www.qsrmagazine.com/news/shake-shack-introduces-cris-crinkle-cut-plush-french-fry/) & [shakeshack](https://shakeshack.com/locations)  Shake Shack Cris Crinkle Cut is a new plush toy created by the [QSR](https://www.trendhunter.com/trends/shake-shack-holiday-merch) brand with mischievous holiday traditions as its inspiration to encourage customers to patronize their nearest location this festive season. The plush toy features the profile of an oversized crinkle-cut French fry that's anthropomorphized with a set of eyes and a smile to give it a friendly appearance. The toy will be hidden inside the brand's locations in select US cities this month and will provide customers who spot it with a year of free crinkle cuts alongside a free plush. to bring home. The Shake Shack Cris Crinkle Cut promotional campaign is launching alongside some [complimentary sandwiches](https://www.trendhunter.com/trends/cracker-barrel-2) with a minimum $10 purchase when using the code SHACKCHEER when ordering online. Image Credit: Shake Shack ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 49% | Activity: 54% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Promotions:** Brands are leveraging hands-on and interactive experiences like toy hunts to engage customers and enhance foot traffic. - **Plush Collectibles:** Limited edition plush toys tied to brand experiences are becoming popular collectibles, driving customer loyalty through unique merchandise. - **Holiday-themed Marketing:** Seasonal marketing campaigns utilizing festive themes create unique customer engagement opportunities and boost brand awareness. ### Sectors Adopting This - **Quick-service Restaurants (QSR):** QSRs are innovating with promotional campaigns that blend in-store experiences with online incentives to attract and retain customers. - **Toy Manufacturing:** The creation of promotional plush toys provides an avenue for toy manufacturers to partner with brands for limited edition collaborations. - **Digital Marketing:** Customized digital codes and incentives linked with themed campaigns are transforming traditional marketing strategies into immersive experiences. ## Related on Trend Hunter - [Festive Pudding QSR Milkshakes](https://www.trendhunter.com/trends/shake-shack-holiday-shakes.md) - [QSR Meal Collectible Charms](https://www.trendhunter.com/trends/collectible-charm.md) - [Plush Toy QSR Meals](https://www.trendhunter.com/trends/squishmallows-happy-meal.md) - [Festive QSR Merch Collections](https://www.trendhunter.com/trends/white-castle-house-of-crave.md) - [QSR-Branded Food Truck Tours](https://www.trendhunter.com/trends/food-truck-tour.md) - [Festive Free Burger Promotions](https://www.trendhunter.com/trends/holiday-burger-blitz.md) - [Festive QSR Costume Promotions](https://www.trendhunter.com/trends/white-castle-promotion.md) - [QSR-Inspired Holiday Stores](https://www.trendhunter.com/trends/white-castle-4.md) - [Crunchy Candy Holiday Shakes](https://www.trendhunter.com/trends/holiday-crunch-shake.md)