# Exclusive QSR Menu Expansions Shake Shack Hong Kong Launches Celebratory Exclusive Menu Items By Amy Duong | Published 2022-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shake-shack-2 References: [hypebeast](https://hypebeast.com/2022/5/shake-shack-hong-kong-tung-chung-pop-trail-avocado-bacon-menu-launch-info) & [hypebeast](https://hypebeast.com/tags/shake-shack-hong-kong)  [Shake Shack](https://www.trendhunter.com/trends/shake-shack-1) is opening its seventh location in Hong Kong and to mark the special occasion, it launches a [limited new Tung Chung Pop Trail](https://www.trendhunter.com/trends/limitedtime-items) to the menu along with a limited-time Avocado Bacon menu selection. The new opening takes place at the Citygate Outlets found in Tung Chung and is decorated with a captivating mural made by local artist Bo Law. The new location has an exclusive new concrete flavor, which is a sweet treat that is made with vanilla frozen custard blended together with salted caramel sauce, peanut butter, and a Sham Shau Jok peanut brittle. It is then topped off with caramel corn. The limited Avocado Bacon menu will be available from May 9th to the 15th. Image Credit: Shake Shack ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 13% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Restaurant Exclusive Menu Offerings:** Exclusive and limited-time menu items are becoming a trend in the quick-service restaurant industry, providing a novel experience for customers. - **Localized Branding for International Chains:** International chains are embracing localized branding by commissioning artwork by local artists and offering location-specific menu items. - **Innovative Dessert Creations:** Restaurants are experimenting with unique and unconventional dessert creations using a variety of ingredients and flavors. ### Where This Applies - **Quick-service Restaurants:** Quick-service restaurants are increasingly offering exclusive and localized menu items to attract new customers and differentiate themselves from competitors. - **Fast Casual Dining:** Fast casual dining restaurants can benefit from offering unique and limited-time menu selections that evoke a sense of exclusivity for customers. - **Art and Design:** Artists and designers can partner with international chains to bring their artwork and creative designs to new audiences and expand their reach in various locations. ## Related on Trend Hunter - [Korean-Themed Menu Expansions](https://www.trendhunter.com/trends/shake-shack-9.md) - [Honey-Themed Chicken Menus](https://www.trendhunter.com/trends/shake-shack-1.md) - [Canadian-Inspired QSR Shakes](https://www.trendhunter.com/trends/shake-shack-canadian-specialty-menu-toronto.md) - [Gourmet Collaboration QSR Menus](https://www.trendhunter.com/trends/shake-shack-x-ikoyi.md) - [Gourmet QSR Menu Partnerships](https://www.trendhunter.com/trends/shake-shack-canada.md) - [Baklava-Inspired Pistachio Shakes](https://www.trendhunter.com/trends/baklava-1.md) - [Creamy Thai-Inspired Shakes](https://www.trendhunter.com/trends/shake-shack-thailand.md) - [Korean Cuisine QSR Menus](https://www.trendhunter.com/trends/shake-shack-kshack-menu.md) - [Plant-Based QSR Collections](https://www.trendhunter.com/trends/shake-shack-5.md)