# Motivational Shake Mixes Dare Boosts Mental Functions, Metabolism and Energy By Laura McQuarrie | Published 2019-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shake-mix References: [fabnews.live](https://fabnews.live/family-and-friends-create-brand-identity-for-dare-the-physical-and-motivational-shake/) & [dare-liberate](https://www.dare-liberate.co.uk/) Most shake mixes on the market are formulated and branded for their nutritional qualities but Dare sets itself apart by sharing functional benefits and presenting itself as a "physical and mental motivational shake." The shake mix is amplified with superfoods like balancing maca root and bee pollen, which join other ingredients like vitamin-rich roasted peanuts, [cognition-boosting cocoa](https://www.trendhunter.com/trends/drink-for-productivity) and plenty of different seeds. The shake is presented as a solution for improving [mental performance, energy and metabolism](https://www.trendhunter.com/trends/oshee-air), all the while fighting fatigue and tiredness. Preparing the motivational shake is as simple as combining a portion of the product with cold water, a dairy product or a [plant-based milk alternative](https://www.trendhunter.com/trends/plantbased-meal-replacement-shake), and shaking it. The product can also be blended with other ingredients to create what Dare calls a "supershake." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Shake Mixes:** There is an opportunity for brands to create shake mixes that offer functional benefits beyond nutrition, targeting mental functions, metabolism, and energy. - **Superfoods in Shake Mixes:** The inclusion of superfoods like maca root and bee pollen in shake mixes can provide added health benefits and attract health-conscious consumers. - **Convenience of Shake Mixes:** Shake mixes that are easy to prepare and can be customized with additional ingredients appeal to consumers seeking a convenient and personalized nutrition solution. ### Who This Affects Most - **Nutritional Supplements:** Nutritional supplement brands can explore the use of functional shake mixes to expand their product offerings and reach a wider consumer base. - **Health and Wellness:** The health and wellness industry can capitalize on the popularity of superfoods in shake mixes to develop new products that cater to the growing demand for functional and nutritious beverages. - **Food and Beverage:** Food and beverage companies can tap into the convenience trend by developing shake mixes that can be easily prepared and customized, providing consumers with a quick and personalized meal or snack option. ## Related on Trend Hunter - [Nutrient-Rich Shake Mixes](https://www.trendhunter.com/trends/goodvice-bestever-chocolate.md) - [Cognitive Health-Supporting Smoothies](https://www.trendhunter.com/trends/dole-boosted-blends-berry-spark.md) - [Decadent Meal Replacement Shakes](https://www.trendhunter.com/trends/daily-shake.md) - [Functional Beverage Sachets](https://www.trendhunter.com/trends/daily-functional-drinks.md) - [Whole-Body Nutrition Shakes](https://www.trendhunter.com/trends/kachava.md) - [Mental Wellness Protein Powders](https://www.trendhunter.com/trends/mental-wellness-protein-powder.md) - [Functional Nourishing Shakes](https://www.trendhunter.com/trends/nourishing-shakes.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [RTD Cereal Beverages](https://www.trendhunter.com/trends/performance-protein-shake.md)