# Protein-Enriched Veggie Supplements The Vega Protein+ Shake Drink Packs Nutrients and Protein By Michael Hemsworth | Published 2017-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shake-drink References: [trndmonitor](https://trndmonitor.com/supplement-spotlight-vega-protein-shake/) The average consumer leads a hectic lifestyle that could cause them to skip one or more meals a week, so the new Vega Protein+ Shake drink is intended to offer nutritional support for busy individuals. The Vega Protein+ Shake is packed with the veggies and nutrients that the brand is renowned for, but also incorporates [20-grams of protein](https://www.trendhunter.com/trends/100gram-protein-pack) along with 3 to 4-grams of protein. The Vega Protein+ Shake is purported to have 25% of your recommended daily intake of 11 various vitamins and minerals in order to support a balanced lifestyle and diet. The prepackaged Vega Protein+ Shake drink comes in [chocolate and vanilla flavor options](https://www.trendhunter.com/trends/goodvice-bestever-chocolate), and also contains one-gram of Omega 3 ALA to offer further nutritional support for active individuals. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Meal Replacement Drink:** There is an opportunity for a meal replacement drink that includes not only protein but also essential nutrients to support a balanced lifestyle for busy individuals. - **Plant-based Nutrition:** The trend towards plant-based nutrition and vegetable supplements can provide new opportunities for innovation and product development. - **Pre-packaged Nutritious Snacks:** The demand for pre-packaged nutritious snacks that are easy to consume on the go presents a disruptive opportunity for the food and beverage industry. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry can capitalize on the trend towards protein-enriched veggie supplements by developing new products that cater to busy individuals. - **Food and Beverage:** The food and beverage industry can create innovative plant-based drinks and snacks that are not only nutritious but also delicious, convenient, and easy to consume on the go. - **Sports Nutrition:** Sports nutrition companies can develop new products that target active individuals who require a nutritious and protein-packed drink to help boost their energy levels and support their active lifestyle. ## Related on Trend Hunter - [Performance-Driven Nutrition Lines](https://www.trendhunter.com/trends/2025-rebrand.md) - [Premium Plant-Based Protein Powders](https://www.trendhunter.com/trends/performance-protein-creatine.md) - [Deep Green Superfood Supplements](https://www.trendhunter.com/trends/green-vibrance-protein.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Protein-Rich Nutrition Support Shakes](https://www.trendhunter.com/trends/complete-protein-shake.md) - [Multitasking Protein Shakes](https://www.trendhunter.com/trends/vital-proteins-collagen-protein-shake.md) - [Complete Protein Shots](https://www.trendhunter.com/trends/vivitein-blg-protein-shots.md) - [Upcycled Vegan Protein Formulas](https://www.trendhunter.com/trends/vegan-super-protein.md) - [Nutritious Protein Smoothies](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies.md)