# Prepackaged Cocktail Alternative Drinks The Shake Baby Shake Canned Cocktails are Flavorful By Michael Hemsworth | Published 2019-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/shake-baby-shake References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/global-brands-expands-portfolio-new-ready-drink-brand-14-08-2019/) & [globalbrands](https://www.globalbrands.co.uk) The Shake Baby Shake canned cocktails have been launched by [Global Brands](https://www.trendhunter.com/trends/be-canned-cocktails) in the UK as a libation option for consumers that's convenient and flavorful. The premixed cocktail comes in 250ml cans and feature a 4% ABV that makes them a low-alcohol alternative to certain freshly mixed cocktails. The product comes in two flavor options including Raspberry Mojito and Passion Fruit Martini, which are both set to retail at a cost of £1.80 each and in packs of four for £5. The Shake Baby Shake canned cocktails speak to the dominance that the canned format libations are maintaining in the UK with a 64% category volume at the time of publication. The product launch is being supported with an influencer marketing campaign through [Instagram](https://www.trendhunter.com/trends/smashd) as well as with the hashtag #shakeitup. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Cocktail Alternatives:** Prepackaged cocktails in cans have emerged as a low-alcohol alternative to freshly mixed cocktails. - **Convenient Cocktail Options:** The popularity of canned cocktails shows the demand for convenient, ready-to-drink cocktail options. - **Influencer Marketing for Alcoholic Beverages:** The Shake Baby Shake canned cocktails are marketed with an influencer marketing campaign through Instagram, highlighting the effectiveness of social media marketing for alcoholic beverages. ### Where This Applies - **Alcoholic Beverage Industry:** The rise of canned cocktails represents an opportunity for the alcoholic beverage industry to explore new, convenient product formats. - **Packaging Industry:** The success of canned cocktails could lead to an increased demand in packaging options for pre-made cocktails. - **Influencer Marketing Industry:** The use of influencer marketing for alcoholic beverages represents an opportunity for the marketing industry to develop effective strategies for promoting such products. ## Related on Trend Hunter - [Shakeable Ready-to-Drink Cocktails](https://www.trendhunter.com/trends/shakr-cocktails.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [Shaken Single-Serve Cocktails](https://www.trendhunter.com/trends/shake-and-serve.md) - [Party-Ready Mini Cocktails](https://www.trendhunter.com/trends/the-drinks-bureau.md) - [New RTD Cocktail Flavors](https://www.trendhunter.com/trends/all-shook-up.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/funkin-double-shot.md) - [Consumer-Driven Canned Cocktails](https://www.trendhunter.com/trends/eristoff-canned-cocktails.md)