# Anthropological Lookbooks Shake Appeal Fall/Winter 2009 is Inspired by 'The Origin of Species' By Christina Butty | Published 2009-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shake-appeal-fall-winter-2009 References: [hypebeast](http://hypebeast.com/2009/10/shake-appeal-2009-fallwinter-collection/) & [shakeappeal.org](http://www.shakeappeal.org/) When Shake Appeal set out to create their [Fall/ Winter 2009 lookbook](https://www.trendhunter.com/trends/siegelman-stable-1) they found inspiration in the work of Charles Darwin's groundbreaking book “The Origin of Species.” While the clothing is brilliant yet [easy to wear](https://www.trendhunter.com/trends/observe), one can't help but notice the beautiful locations which the lookbook was photographed in. The locations are so exotic that they almost distract from the clothing! Shake Appeal is designed by Chanachai Ohpanayikool. **Implications** - Designers pull from a variety of time periods to inspire modern collections, and consumers get excited about styles that [recapture popular trends of decades past](https://www.trendhunter.com/trends/the-october-collection) with a modern twist. Fashions inspired by iconic styles of the past that are simple and easy to work with offer something for every taste. Designers that recycle old styles and turn them into something fresh and new appeal to the broadest range of consumers. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Recycled-inspired Fashion:** Designers that recycle old styles and turn them into something fresh and new appeal to the broadest range of consumers. - **Time Period Revival:** Designers pull from a variety of time periods to inspire modern collections, capturing popular trends of decades past with a modern twist. - **Iconic Style Remake:** Fashions inspired by iconic styles of the past that are simple and easy to work with offer something for every taste. ### Where This Applies - **Fashion:** The fashion industry can explore the potential of recycled-inspired fashion by repurposing old styles and creating fresh and new designs. - **Photography:** Photographers can capture the essence of time period revival in their artistic works, showcasing modern interpretations of past trends. - **Retail:** Retailers can tap into the demand for iconic style remakes by curating collections that offer a blend of classic and modern styles. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md)