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# Sunny Starlet Cover Shoots
The Shailene Woodley Asos Magazine Editorial is Hipster-Approved

By Jana Pijak | Published 2012-05-15 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/shailene-woodley-asos
References: [designscene.net](http://www.designscene.net/2012/05/shailene-woodley-asos.html)

The Shailene Woodley [Asos](https://www.trendhunter.com/trends/asos-inspired-by) magazine editorial and cover shoot features the starlet known for her work on hit show The Secret Life of the American Teenager, as well as for her recently acclaimed performance in The Descendants alongside George Clooney.

Showcased in the publication's June 2012 issue, this fun and youth-infused shoot showcases the young star's carefree personality and undeniable fashion flair. Shailene is lensed by photographer Jason Nocito, who captures her in a sunny outdoor portrait series. Wearing [daring shades](https://www.trendhunter.com/trends/aritzia-1), [short shorts](https://www.trendhunter.com/trends/modeloffduty-essentials) and other hipster-approved favorites, the star is a vision in hot summer styles.

From her growing fame to her memorable natural beauty, the Shailene Woodley Asos magazine editorial and interview looks at the talented actresses' future plans as she talks fame, film and fashion.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 92% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Youth-infused Fashion Shoots:** Opportunity for brands to create visually appealing and trendy photo shoots that cater to a youthful audience.
- **Hipster-approved Fashion:** Disruptive innovation opportunity for fashion brands to tap into the hipster market by creating unique and alternative clothing styles.
- **Celebrity-driven Editorial Content:** Opportunity for publications to feature celebrities in their editorial content to attract a wider audience.

### Sectors Adopting This

- **Fashion:** Fashion brands can leverage the trend of youth-infused fashion shoots and hipster-approved fashion to create innovative clothing lines.
- **Photography:** Photographers can capitalize on the trend of youth-infused fashion shoots by offering their services to brands and publications.
- **Media and Publishing:** Publishing companies can take advantage of the trend of celebrity-driven editorial content to attract more readers and increase revenue.

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