# Secret Shadow Signs Hotel Sign Seen Only At Night By Pearl | Published 2008-07-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/shadow-sign-discrete-sign-seen-only-at-night References: [hyperexperience](http://hyperexperience.com/?p=1186) The [Gallery Hotel Art in Florence](https://www.trendhunter.com/trends/w-florence) has a sign that you won't notice in the daytime for it is just a series of [metal wire](https://www.trendhunter.com/trends/foreshadow-table-lamp) attached to the side of the building. But come night time, a spotlight above lights up and those bent wires cast shadows which spell out the hotel name. It's a [unique lighting choice](https://www.trendhunter.com/trends/immersive-lighting-experience) and cleverly done. On one hand, it saves a great deal of energy as there is only one light. But on the other hand, a day time sign is necessary too otherwise how else would guests find it? ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Shadow-based Signage:** Opportunity for businesses to use creative shadow projections to save energy while still being visible at night. - **Lighting Innovation:** Innovative lighting options like this highlight opportunities for businesses to save energy and still be impactful. - **Functional Art:** Aesthetic and practical design solutions like this provide opportunities for businesses to offer unique experiences to customers. ### Where This Applies - **Hospitality:** Hotels and resorts can use creative lighting solutions to enhance their branding while saving energy. - **Architecture:** Architects and designers can explore new ways to incorporate functional and artistic elements into their buildings and structures. - **Advertising:** Creative advertising agencies can use shadow-based signage in unique and impactful ways to promote their clients' businesses. ## Related on Trend Hunter - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Forest Lantern Homes](https://www.trendhunter.com/trends/iside-home.md) - [Chic Shadow Effect Suitcases](https://www.trendhunter.com/trends/suitcase-of-the-light.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [One-Star Hotel Installations](https://www.trendhunter.com/trends/one-star-hotel-riklin.md) - [Glass-Reflective Illuminated Homes](https://www.trendhunter.com/trends/invisible-house.md) - [Modern Traditional Japanese Hotels](https://www.trendhunter.com/trends/shinmozen.md) - [Modern Functionalist-Style Tuscan Hotels](https://www.trendhunter.com/trends/w-florence.md) - [Elegant Metal Perforated Lamps](https://www.trendhunter.com/trends/foreshadow-table-lamp.md)