# Muted Tonal Chunky Sneakers PUMA and END. Dropped a Shadow Rise Colorway for the Thunder Sneaker By Amy Duong | Published 2018-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shadow-rise References: [hypebeast](https://hypebeast.com/2018/10/puma-end-thunder-shadow-rise-sneaker-details) & [launches.endclothing](https://launches.endclothing.com/product/end-x-puma-thunder-shadow-rise-368511-01) UK-based retail label [END](https://www.trendhunter.com/trends/mizuno-wave-rider-10). worked in collaboration with sportswear brand [PUMA](https://www.trendhunter.com/trends/puma-and-salehe) by giving the signature Thunder sneaker a [tonal makeover](https://www.trendhunter.com/trends/black-and-grey-colorway) entitled 'Shadow Rise.' The new colorway takes on a more muted approach with its predominantly black hue accented with tones influenced by concrete and wood. The uppers are finished in a mix of materials, including leather and nubuck in black. The upper sits on top of an IMEVA cushioned midsole finished in gray and white, along with an infusion of a semi-transparent gum rubber outsole. The wooden and concrete inspirations are seen across the heel, with colors of beige and gray along the sneaker's co-branded pull tab and footbed made from cork. The Shadow Rise Thunder sneakers are set to drop on October 20th online at END. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 86% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Muted Tonal Sneakers:** Opportunity to create new tonal sneakers that combine muted and natural colors for a fresh look. - **Mixed-material Sneakers:** Opportunity to create sneakers that use multiple materials for a unique and visually interesting design. - **Semi-transparent Rubber Outsoles:** Opportunity to incorporate semi-transparent rubber outsoles into sneaker designs for a modern look and added traction. ### Where This Applies - **Fashion:** The fashion industry can incorporate muted tonal colors in their sneaker designs for a fresh take on traditional colorways. - **Sportswear:** Sportswear companies can use mixed-material designs to create visually interesting and unique sneakers. - **Footwear:** The footwear industry can explore the use of semi-transparent rubber outsoles to improve traction while also adding a modern touch to their designs. ## Related on Trend Hunter - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Monochromatic Timeless Sneakers](https://www.trendhunter.com/trends/white-thunder.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Musician-Backed Minimal Sneakers](https://www.trendhunter.com/trends/black-ice.md) - [Stealthy Technical Running Footwear](https://www.trendhunter.com/trends/mizuno-wave-rider-10.md) - [Earthy Tonal Sneakers](https://www.trendhunter.com/trends/574-mushroom.md) - [Pink Gradient Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder-1.md) - [Monochrome Performance Sneakers](https://www.trendhunter.com/trends/skope-black-leather.md) - [Metallic Chunky Retro Sneakers](https://www.trendhunter.com/trends/cosmic-unity-3.md)