# Animal Shadow Posters The Johannesburg Zoo Used Creative Cutouts to Advertise Night Tours By Laura McQuarrie | Published 2015-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shadow-poster References: [creativecriminals](http://creativecriminals.com/johannesburg-zoo/night-tour-shadows) & [jhbzoo.org.za](http://www.jhbzoo.org.za/) In order to promote the tours it offers that take place at [night](https://www.trendhunter.com/trends/darkest-campaign-yet), the Johannesburg Zoo created a series of shadow posters to make these alternative ways to experience the zoo known. Creating the shadow posters involved cutting out a bunch of seemingly abstract shapes. Although looking at the posters in a well-lit room didn't reveal the animals hiding within, they could be drawn out by holding light from a mobile phone under them. Once this was done, the dynamic displays got kids and parents alike excited about the creatures that can't normally be seen during a day trip to the zoo. Since viewing the shadow posters required people to have a phone in hand, this made it easy to prompt parents to go to the [zoo's website](https://www.trendhunter.com/trends/roosevelt-park-zoo) and arrange a visit through a mobile device. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 21% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Nighttime Experience:** Using cut-out shadow posters to advertise nighttime experiences in zoos - **Interactive Marketing:** Encouraging engagement with creative marketing through mobile phones - **Augmented Reality Advertising:** Integrating technology to turn abstract shapes into dynamic animal displays ### Sectors Adopting This - **Tourism and Hospitality:** Creating unique nighttime experiences for tourists and promoting them through innovative marketing - **Advertising and Marketing:** Exploring interactive and augmented reality advertising strategies to capture consumer attention - **Entertainment:** Using creative approaches to enhance visitor experiences at zoos, museums and other attractions ## Related on Trend Hunter - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md) - [Immersive Digital Forests](https://www.trendhunter.com/trends/teamlab-1.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Illuminating Animal Holiday Experiences](https://www.trendhunter.com/trends/bronx-zoos-holiday-lights.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md)