# Shadow Fashion Shoots Photography by Solve Sundsbo By Pearl | Published 2008-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shadow-fashion-shoot-slve-sundsb References: [wickedhalo.blogspot](http://wickedhalo.blogspot.com/2008/08/slve-sundsbs-photography.html) & [artandcommerce](http://www.artandcommerce.com/AAC/C.aspx?VP=SlideShow_VPage&IAPA=1&STY=A&L4=2U1XC58IT3P1&L5=2U1XC58ITCRP) In the competitive world of commercial photography, one photographer who stands out is Sølve Sundsbø. His innovative photographic techniques include the skillful use of shadows on fashion models as shown here. His talent for visual experimentation has brought him considerable respect from the fashion, beauty, magazine and advertising industries. His clients include Giorgio Armani, Bally, [Boucheron](https://www.trendhunter.com/trends/campaign-film), Etro, Givenchy, Gucci jewellery, Hermès, H&M;, Iceberg, Lancôme, Estée Lauder, [Yves Saint Laurent](https://www.trendhunter.com/trends/libre-berry-crush), Levis, Nike, [Harper's Bazaar](https://www.trendhunter.com/trends/sculpting-paste), Emanuel Ungaro and Puma. Sundsbø is Norwegian born but has been based in London since 1995. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Innovative Shadow Techniques:** Photographers can experiment with the skillful use of shadows in their fashion shoots to stand out in the competitive world of commercial photography. - **Visual Experimentation in Fashion Photography:** Fashion photographers can gain considerable respect from the fashion, beauty, magazine and advertising industries by showcasing their talent for visual experimentation. - **Fashion Magazine Shoots:** Fashion publications can attract readers and advertisers by featuring fashion shoots that showcase innovative photographic techniques and styles. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from photographers who showcase innovative techniques and styles in their fashion shoots to attract consumers and stand out in the competitive market. - **Beauty:** The beauty industry can collaborate with photographers to create visually striking and innovative campaigns that align with their brand values and attract customers. - **Advertising:** The advertising industry can work with photographers to create advertising campaigns that utilize innovative techniques and styles to capture the attention of consumers and promote their products or services. ## Related on Trend Hunter - [Shadow-Mimicking Photography Boards](https://www.trendhunter.com/trends/shadow-boards.md) - [Luxurious Ephemeral Art Galleries](https://www.trendhunter.com/trends/sho-shibuya.md) - [Instant Product Photography](https://www.trendhunter.com/trends/shots-maker.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md)