# Lipstick-Inspired Fragrances The New 'Shadescents' by MAC are Designed to Pair with Its Lipsticks By Katherine Pendrill | Published 2016-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shadescents References: [refinery29](http://www.refinery29.com/2016/11/130965/mac-cosmetics-shadescents-launch) & [maccosmetics](http://www.maccosmetics.com/holiday-gift-guide) For those who have always wanted to match their crimson pout with an equally powerful scent, [MAC](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) has just debuted a set of lipstick-inspired fragrances dubbed the 'Shadescents' collection. The Shadescents lineup consists of six signature scents that are designed to pair with MAC's cult-classic lipsticks. Each fragrance is designed with a different type of lipstick-wearer in mind, with scents ranging from sweet and subtle to bold and aromatic. For instance, the fragrance paired with the best-selling Ruby Woo lipstick boasts notes of leather and woody florals, which pair perfectly with the classic red shade. With the holidays just around the corner, the new lipstick-inspired fragrances are the perfect option for those looking for a [unique gift for the beauty buff](https://www.trendhunter.com/trends/maison-francis-kurkdjian) in their life. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 16% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Fragrances:** Creating fragrances tailored to specific lipstick-wearers allows for personalized scents and experiences. - **Cross-branding:** Pairing fragrances with popular lipstick shades opens up opportunities for cross-brand collaborations and synergistic marketing. - **Beauty Gifting:** Lipstick-inspired fragrances offer a distinctive and thoughtful gift option for beauty enthusiasts during the holiday season. ### Sectors Adopting This - **Perfume & Fragrance:** The perfume and fragrance industry can explore new avenues by creating scent collections inspired by other beauty products, like lipsticks. - **Cosmetics:** Cosmetics companies can collaborate with perfume brands to create unique cross-branded products, attracting consumers interested in matching lipstick and fragrance combinations. - **Gift & Specialty Retail:** Gift retailers can tap into the beauty market by stocking and promoting lipstick-inspired fragrances as unique and thoughtful gifts. ## Related on Trend Hunter - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Fragrant Flame-Free Wax Melts](https://www.trendhunter.com/trends/scentmatch.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Sleek Pastry-Inspired Perfumes](https://www.trendhunter.com/trends/liis-fragrances.md) - [Villain Inspired Fragrance Lines](https://www.trendhunter.com/trends/disney-villains-2.md) - [Decadent-Smelling Fragrance Ranges](https://www.trendhunter.com/trends/scent-lab-has-introduced.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md) - [Speed Dating Fragrance Sets](https://www.trendhunter.com/trends/matchmaker-mini-set-by-the-roster.md)