# Pastel Color-Blocking Editorials The 'In the Shade of White' Fashion Editorial Explores Light Hues By Paul Maccarone | Published 2013-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shade-of-white References: [inspirefirst](http://www.inspirefirst.com/2013/09/11/shade-white-aramanstudio-ta/) & [aramanstudio](http://www.aramanstudio.com/) The gorgeous 'In the Shade of White' editorial was brilliantly photographed by Toufic Araman, also known as Aramanstudio T.A. The fashion editorial is filled with [beautiful pastel hues](https://www.trendhunter.com/trends/pantone-dualities) that come together to form a really captivating series of photographs. One of the best aspects of the 'In the Shade of White' editorial is the [subtle lighting](https://www.trendhunter.com/trends/paper-curves). The way that it cascades along the walls creates a spectacular pattern that adds an entirely new layer to the pictures. The vibrantly colored clothing that the models are wearing serves as a brilliant contrast when paired with the soft colorful hues of the background. Araman does a wonderful job setting up the shots, especially with his focus on highlighting the [stunning makeup](https://www.trendhunter.com/trends/cosmetic-clinic) that the women are wearing. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Pastel Color-blocking:** Opportunity for fashion brands to incorporate pastel color-blocking in their designs and collections. - **Subtle Lighting:** Opportunity for photographers and interior designers to explore the use of subtle lighting techniques to create captivating visuals. - **Focus on Makeup:** Opportunity for makeup artists and beauty brands to showcase their skills and products through stunning editorial shoots. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage pastel color-blocking to create trendy and visually appealing collections. - **Photography:** Photographers can experiment with subtle lighting techniques to create unique and eye-catching visuals. - **Beauty:** Makeup artists and beauty brands can collaborate with photographers to highlight their products and skills through colorful and artistic editorial shoots. ## Related on Trend Hunter - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [White-Tonal Paint Collections](https://www.trendhunter.com/trends/whitescale.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Season-Inspired Color Systems](https://www.trendhunter.com/trends/color-system.md)